The Job

For our ambitious, fast growing team in Copenhagen, we are looking for a Senior Brand Manager to join our Brand Team for a 12-month maternity cover. This role will play a pivotal part in shaping our customer experience & driving further growth of the brand in the Nordics. The position is expected to start no later than June 1st, with a preferred start date of May 15th.

As the Senior Brand Manager, you'll lead all brand activities for the Nordic markets, covering Norway, Sweden & Denmark. By leading comprehensive analysis of consumer insights & brand performance you will lead the development of future brand strategies & key initiatives aligned with our Global vision to grow the brand further in the Nordic markets.  

You will be based out of our Nordic head office in Island Brygge, Copenhagen & report to the Head of Brand. 

You will: 

• Lead comprehensive analysis of market trends & customer insights to inform high-level brand initiatives & strategies
• Develop & implement comprehensive & compelling 360 marketing campaigns that addresses consumer barriers & resonates across all channels & touch points, including ATL, social, digital, & other media channels
• Analyze & optimize campaign performance with data in collaboration with the local media team & global teams
• Lead & execute various brand activities incl. ATL campaigns & mid-funnel strategies, while ensuring ownership of creative direction & execution
• Support developing & execute on the Nordic brand strategy for 2025, ensuring alignment with global vision & Nordic strategic priorities
• Manage budgets & utilize advanced analytics to track brand performance against KPIs, optimizing for ROI
• Enhance brand experience across the marketing funnel & customer journey by driving collaboration with brand team members

Your Ingredients:

• 5+ years of proven experience in brand management, ideally within the FMCG sector with a track record of developing & implementing successful marketing strategies
• Previous experience working on integrated marketing campaigns across multiple channels
• Experience with media planning is a plus
• Demonstrated success in leading & driving innovative initiatives from concept to launch cross functional teams
• Strong project management, problem-solving, & analytical thinking skills
• Able to work in a fast-paced environment & manage multiple projects / timelines simultaneously
• Familiarity with the Nordic media landscape & local trends, particularly in food & health
• Creativity & innovation in marketing approaches, with a keen eye for market trends & consumer behaviors
• Excellent communication skills, capable of inspiring teams & collaborating across departments
• Native speaker of one Nordic language, but able to understand all three languages 

We offer

• A meaningful impact on top- & bottom-line of HelloFresh Nordics
• Freedom of idea & initiative, execution & implementation of your own ideas
• The opportunity to engage & collaborate with colleagues across the globe
• A significant discount on your weekly HelloFresh box
• Mental health support through online subscriptions
• Monthly pension scheme including health insurance benefits 
• A diverse & vibrant international environment of 35+ different nationalities
• Subsidized healthy lunches
• Additional perks: Discounts for our neighboring gyms, company events & parties, fruit & snacks in the office & free Friday bar

Are you up for a challenge?

• Apply with your CV (In English please)
• If we see a match, youll have a call with one of our recruiters to share more about what you can bring to the team
• Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
• We will be conducting interviews on an ongoing basis & will close down the position once the successful candidate has been found