The Job

For our ambitious, fast growing team in Copenhagen, we are looking for a Head of Growth Marketing (Offline channels). Working in our Marketing Team, you will take a leading role in improving on the current & future business growth & profitability. You will be responsible for leading a team of growth managers to identify & drive high impact marketing initiatives that will scale our overall topline & step change how we grow our local channels & incremental revenue streams.

You will be based out of our Nordic head office in Island Brygge, Copenhagen & report to the Director of Growth & Marketing Strategy.

You will

• Lead & develop a team of high performing growth managers with a strong managerial focus on direction, structure, feedback & coaching
• Overlook the long term growth & profitability strategy of our locally owned channels such as direct mail, direct sales, podcast, & product sampling
• Oversee marketing operations & guide the team on process optimisation around in-box marketing materials & sampling products to improve the overall customer experience
• Ideate, prioritize, execute & report on growth initiatives in close partnership with a broad range of cross-functional stakeholders & external agencies to maximize the full potential of opportunities
• Co-shape the marketing strategy working with local & global management teams by surfacing new learnings, implement best practices, implementing creative initiatives
• Assist on cross-departmental strategic growth projects
• Be responsible for the budgets & KPI setting across your channel portfolio in order to drive both growth & profitability
• Utilize a data-driven methodology, analysis, & measurement to improve effectiveness & efficiency of our local growth channels

You have

• 5+ years of experience in Growth Marketing Management, DTC Consumer Marketing, Management Consulting or similar
• Experience in managing an agile team of highly engaged talents
• Experience in working with marketing channels & steering on marketing KPIs
• A commercial & data driven mindset with strong business acumen & analytical capabilities
• Advanced project management skills & the ability to juggle multiple projects & stakeholders
• Persistence & bias-to-action with a track record of performance
• Proven experience & passion for working across functions & with senior stakeholders
• A degree in Business Administration, Economics, Finance, Statistics, Mathematics, Business Analytics or similar quantitative discipline
• Fluency in English. Nordic language capabilities not required

We offer

• A meaningful impact on top- & bottom-line of HelloFresh Nordics
• Learning & development opportunities plus the opportunity to request training specifically for your role & career with us
• Freedom of idea & initiative, execution & implementation of your own ideas
• The opportunity to engage & collaborate with colleagues across the globe
• A significant discount on your weekly HelloFresh box
• Comprehensive relocation assistance to move to the Nordics plus visa application support
• Mental health support through online subscriptions
• Monthly pension scheme including health insurance benefits 
• A diverse & vibrant international environment of 35+ different nationalities
• Subsidized healthy lunches
• Additional perks: Nordic Language classes, discounts for our neighboring gyms, company events & parties, fruit & snacks in the office & free Friday bar

Are you up for a challenge?

• Apply with your CV (In English please)
• If we see a match, youll have a call with one of our recruiters to share more about what you can bring to the team
• Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
• We will be conducting interviews on an ongoing basis & will close down the position once the successful candidate has been found.