We are looking for a Senior Insights & Measurements Manager, based in Casablanca. We are a dedicated team of research professionals, which support the International sales organisation in achieving their revenue targets by the intelligent use of data & insights. Our areas of expertise include developing thought leadership, advertising effectiveness & analytic dashboards to support strategic customer partnerships.

We support a vast array of stakeholders both inside & outside the Teads business with compelling arguments which ultimately help demonstrate why Teads offering is essential to any media plan.  We move fast with flexibility & work collaboratively across multiple disciplines in multiple geographies to deliver powerful insights that support the Teads narrative.

There are a lot of exciting changes happening in the digital space, & you will be the person to help curate those changes in advertising, consumer behaviour & industry categories to both internal & external stakeholders.

This role will report to the International VP of Insights & Measurement, based in London, you will also work closely with your colleagues across the Global Insights & Measurement Team.

The purpose of this role is to support revenue opportunities, responding to sales briefs (RFPs) & specific client challenges through campaign measurement support, reporting & category insights.

What we are looking for:

A numerate & curious individual, with a statistical flair for using data to provoke thought & curate practical business recommendations through the use of data from multiple sources.

You will have practical experience & demonstrable knowledge in a business/professional environment (e.g. Research agency, media agency, media publisher, advertiser) of the following:

• Campaign measurement: analyse campaign activity against benchmarks & statistics to quantify impact.
• Reporting & visualisation: synthesise data into clear actionable findings & develop clean intuitive visualisations through tools such as excel, powerpoint & looker.
• Analytical skills with a high attention to detail
• Strong communicator: capable of communicating concepts & research methods to a non technical audience using compelling visualisation
• Intellectual curiosity with a genuine interest in consumer insights: Have a passion for our industry & our offering accompanied by a drive to uncover & communicate data driven insights.
• Problem solving skills
• Team player with strong interpersonal skills, demonstrating cultural sensitivity.

Key responsibilities include:

• Supporting the International markets (predominantly across EMEA & MENA) with local insights in response to client needs, project management of client studies & presenting back results to clients.
• Supervising the work of the International Research Analyst based in Morocco
• Managing International insight & measurement plans including:
  • Sourcing & scoping new measurement approaches that align with business priorities such as Omnichannel, CTV & performance where no local research support is currently available.
  • Representing the needs of the markets where we have no local research support ensuring participation in global newsletters, thought leadership pieces, vertical studies & consumer studies where required.
  • Sourcing & creating case studies.
  • Developing consumer & market insights for verticals (CPG, Retail, Automotive, Travel, Tech, Finance, Luxury) in line with the business objectives & needs.
  • Responding to local & multi market requests on Teads audiences including reach figures globally.
• Collaborating with key internal stakeholders (management, sales, marketing, data & studio teams) to ensure optimal outcomes for our customers
• Creating & supporting the development of measurement & insight driven learning agendas for key customers
• Collating & communicating learnings, best practices & successes.
• Leveraging internal & external data subscriptions (e.g. Teads Media Barometer, GWI, eMarketer) to assist in developing consumer insight reports for client proposals & meetings
• Maintaining a library of vendor collateral/ methodologies & staying proactively up to date with new vendors & industry trends.
• Developing & maintaining  strong relationships with research peers among key customers (e.g. within media agencies & brands) & within the Industry (e.g. IAB).

Practical Skills

• Basic statistics (exploratory data analysis, hypothesis testing, clustering, Factor analysis, regression, classification etc)
• Analysis/visualisation tools (Looker, excel)
• Proficient user of presentation tools
• Degree in a quantitative field (analytics, data science, mathematics or related field) or in marketing/communication field (market research, advertising/communications etc) with a strong numerical/data foundation is preferred
• Usage & familiarity with data tools such as eMarketer, GWI preferred
• Previous experience of running campaign measurement/effectiveness at a media agency, media publisher, brand or research supplier strongly preferred
• Language fluency in English essential, nice to have: proficiency in another European language (e.g. German)

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.

As an end-to-end solution, Teads modular platform allows partners to leverage buy-side, sell-side, creative, data & AI optimization technologies. For advertisers & their agencies, Teads offers a single access point to buy the inventory of many of the worlds best publishers & content providers.

Through exclusive global media partnerships, Teads enables advertisers & agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness & efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies & publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

We're committed to creating a dynamic work environment that values diversity & inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations & gender identities.