S'more about the team

The Senior Manager, Brand Strategy & Product Marketing will help accelerate growth for the HelloFresh & Chefs Plate brands in Canada by leading strategic brand initiatives, shaping product marketing, & driving regional strategies rooted in local consumer insight. Reporting to the Director of Brand & Product Marketing for Canada, this leader will play a pivotal role in crafting breakthrough marketing programs, influencing cross-functional decision-making, & developing a high-performing team.

Lettuce share what this role will be responsible for

Brand & Strategic Leadership

• Champion brand strategy, value propositions, & impactful messaging that drives positive perception for the meal kit brands in Canada
• Lead the annual brand calendar, establishing key themes & programming to drive awareness, consideration, & brand equity.
• Oversee development & execution of above-the-line (ATL) creative assets & partner with the media team to deliver high-impact local campaigns.

Product Marketing

• Lead local product marketing strategy to maximize core menu visibility, increase adoption, & drive new product uptake
• Collaborate with product & culinary teams to translate consumer insights into new product concepts, positioning, & messaging
• Own all product marketing communicationsfrom education to menu innovationsfinding breakthrough ways to drive consumer awareness & interest across a suite of channels

Consumer Insights & Regional Strategy

• Serve as the champion of Canadian consumer insights, uncovering regional nuances & influencing brand & product strategies. Conduct research & testing to address local knowledge gaps, identify growth opportunities, & generate actionable insights.
• Oversee strategy & localized communications for Quebec, ensuring cultural resonance & performance.
  
  

Operational & Team Leadership

• Partner with various global & local teams to share local learnings & influence Canada campaign needs
• Manage marketing budgets, performance tracking, & KPI reporting
• Coach, mentor, & develop a team of direct reports, fostering growth & accountability
• Support additional strategic initiatives as needed
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 7+ years of experience in brand and/or product marketing within Tech, CPG, or DTC environments
• 2+ years of people leadership experience, including managing & developing direct reports.
• Strong background in brand strategy, multi-brand portfolio management, & navigating matrixed organizations.
• Proven track record of successful product launches, including defining positioning, target audiences, & value propositions.
• Experience developing regional strategies & campaigns for Quebec.
• Natural consumer curiosity & a strong ability to translate insights into action.
• Exceptional storytelling, presentation, & influencing skills, with experience driving alignment across senior stakeholders.
• High learning agility & a hands-on, builder mindset, with the ability to manage scope, timelines, & risks.
• Strong analytical skills, with an understanding of P&L drivers & a structured data driven approach to decision-making.
• Bachelors degree in Marketing, Business, or a related field.
• Fluency in French is an asset.

Lets cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.