At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.  Our unique data & solutions empower over 4,300 customers globally, including industry giants like Google, eBay, & Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, & we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical & good people.

Were looking for a Senior Content Marketing Manager, reporting to the Director of Content Marketing.

Why is this role so important at Similarweb?

The Content Marketing Manager will create high-quality, data-driven content that enhances customer experiences, communicates our unique value proposition, & supports our sales funnel. The role demands expertise in content creation & data analytics, a passion for insights, & proficiency in product marketing & content management. If you excel in storytelling, data analysis, marketing, & digital intelligence, this opportunity is for you.

So, what will you be doing all day?

• Lead all content creation activities, ensuring clarity & consistency of messaging
• Optimize content for various channels, including online, social media, email, video, & outbound
• Become the content marketing expert for Similarweb's Market Research & Shopper use cases & value proposition
• Collaborate with product, solutions, & marketing teams to execute a comprehensive goal-based content plan
• Develop content for market research & marketing leaders priorities & challenges to derive consumer & market insights that prompt action
• Optimize marketing effectiveness across the conversion funnel
• Repurpose insights into various content formats, from blog posts to industry reports, to whitepapers & webinars (video - advantage)
• Conduct qualitative research to create high-quality, insights-driven content
• Partner with internal stakeholders to answer key business questions through compelling marketing content
• Create content for data visualizations that illustrate market/consumer findings
• Strengthen product marketing materials & messaging by persona, industry, & region

This is the perfect job for someone with:

• Minimum of 5 years of content experience, preferably in digital intelligence market research
• Passion for content creation & data
• SEO knowledge & experience advantage
• Hands-on experience with long-form insights content
• Strong analytical skills & attention to detail
• Intellectual curiosity & data-driven mindset
• Strong interpersonal skills & ability to navigate complex organizations
• Self-motivated & capable of managing multiple projects
• Collaborative & solution-oriented

Why youll love being a Similarwebber:

Youll actually love the product you work with: Our customers arent our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said the product. Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

Youll find a home for your big ideas:  We encourage an open dialogue & empower employees to bring their ideas to the table. Youll find the resources you need to take initiative & create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously & offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings & happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether its Career Week, personalized coaching, or our ongoing learning solutions, youll find all the tools & opportunities you need to develop your career right here.

Diversity isnt just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, & experience. We believe our culture of equality & mutual respect also helps us better understand & serve our customers in a world that is becoming more global, more diverse, & more digital every day.

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