The Role

HelloFresh is looking for a talented Danish Copywriter (tekstforfatter) to join our Nordic Brand team & craft compelling copy for Denmarks leading meal kit brand.

As our Danish Copywriter, you will play a key role in bringing the HelloFresh brand to life by delivering high-quality, engaging copy across all consumer touchpoints. You will work across a wide range of tasks: from punchy OOH headlines to tactical lower-funnel messages, from simpler CTAs to longer-form copy, & from localizing global content to creating original work. Your cultural & linguistic expertise will help shape messages that truly resonate with Danish consumers.

You will be part of our Marketing Communications Team, reporting to the Marketing Communications Manager & collaborating closely with your Swedish & Norwegian counterparts. The role is based in Copenhagen.

We will start the interview process January 5th 2025.

What youll do

• Create all consumer- & customer-facing copy for HelloFresh, adapting international brand guidelines & developing a strong Danish tone of voice
• Collaborate with the International Brand Team on marketing initiatives & copy standards
• Develop creative concepts & ideas for product launches, 360 brand campaigns, social content & other marketing projects
• Adapt & localize a wide range of content from English to Danish across channels including CRM, paid social, YouTube, TV, OOH, radio, display, UX/UI,  & other materials
• Organize & prioritize multiple copy briefs & deadlines
• Proofread Danish content to ensure quality, accuracy & consistency
• Support both local & global teams in campaign rollouts
• Support development of content strategies & social media content

What youll bring

• Excellent Danish writing skills with proven experience in copywriting
• Strong English proficiency, both written & spoken
• High attention to detail & structure, delivering consistently high-quality output
• Understanding of the marketing mix both online & offline & ability to write copy depending on channel objectives 
• Minimum three years experience in Danish copywriting and/or translation, ideally within the food, lifestyle, or tech industries & across multiple marketing platforms
• Strong understanding of Danish culture & consumer behavior, ideally with experience using insights to shape messaging
• Ability to work with multiple stakeholders in a dynamic environment & navigate complex processes
• Strong prioritization & multitasking skills, with the ability to meet tight deadlines
• A creative & conceptual mindset, with experience producing copy that brings brands to life

What we offer

• HelloFresh Discounts Enjoy 65% off your HelloFresh Meal Box & 40% off Factor_ subscriptions.
• Learning & Development Make the most of a dedicated Learning & Development budget & the HelloMint mentorship program.
• Leave 25 days of paid vacation per year, plus 1 additional holiday week. Paid leave also provided for your childs first sick day.
• Parent Benefits Benefit from a Parental Leave policy 
• Compensation & Perks Includes a 5% company-paid pension & insurance package.
• Health Access to Spill online therapy, available within 24 hours of request.
• Daily Comforts Office perks include drinks & snacks, subsidized catered lunches, & breakfast every Friday.
• Fitness & Well-being Discounts at SATS & Beat-Riders gyms, plus access to sports & exercise clubs.

Are you up for a challenge?

Apply with your CV (In English please)

If we see a match, youll have a call with one of our recruiters to share more about what you can bring to the team

Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job

We will be conducting interviews on an ongoing basis & will close down the position once the candidate has been found.