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Vimeo // platform for watching, uploading & sharing videos
Marketing, Full Time    New York City    Posted: Tuesday, June 16, 2020
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As a CRM Associate at Vimeo, you will be responsible for managing end-to-end email production processes, campaign optimization, & reporting for the growing CRM Team at Vimeo. Youll support performance, engagement & retention efforts, & have a direct impact on Vimeos growth & revenue goals, working with email in addition to other marketing channels that the CRM team owns.

What youll do:

  • Manage the end-to-end email production process & campaign calendar for many of our email deployments within our ESP platform
  • Manage email reporting dashboards, monitor trends, & make recommendations based on results
  • Monitor daily program automations & data processes; troubleshooting when necessary
  • Work closely with Creative teams on email copy & design, briefing new requests & working through feedback/finalizing deliverables
  • Collaborate with internal teams, running QA to test email assets across environments
  • Manage the setup & monitoring of ad hoc, triggered, & transactional programs, including optimization of existing programs & development of new programs
  • Stay current on email marketing best practices & share learnings & insights regularly with the broader marketing team

Skills & knowledge you should possess:

  • 2-4 years hands-on email marketing experience
  • Experience working with various ESPs (experience with ExactTarget/Salesforce Marketing Cloud preferred)
  • Basic knowledge/comfort with HTML & CSS; familiarity with cross-client email best practices
  • Experience with mobile email optimization (and responsive email template builds) a plus
  • Knowledge of email industry best practices including contact strategies, targeting & segmentation, A/B testing, & analytics
  • Experience with mobile app marketing (push notifications + in app messaging) a plus
  • Strong quantitative skills
  • Strong project management background; experience collaborating across multiple departments to execute projects
  • Excellent presentation, written, & verbal communication skills
  • Subscription marketing experience a strong plus
  • BA/BS required

About us:

Vimeo is the worlds leading professional video platform & community. With over 175 million members across more than 150 countries, we help anyone grow their business by making it easy to create & market high-quality, impactful videos.

We work hard to enable creators of all kinds to succeed, & to that end, we prioritize attracting diverse talent & cultivating an inclusive environment that encourages collaboration & creativity. Were committed to building a company & a community where people thrive by being themselves & are inspired to do their best work every day.

Vimeo is headquartered in New York City with offices around the world, & is an operating business of IAC. Learn more at

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