The Senior Manager of Product Marketing will be responsible for developing & executing the product marketing strategy at Factor. This includes leading go-to-market strategies for new product launches, identifying customer segments, refining value propositions, & optimizing product positioning. Working cross-functionally with the Product Strategy, Tech, Brand Creative, Pricing & Performance Marketing teams, this role will ensure alignment across the customer lifecycle, from acquisition to retention. The Senior Manager will report to the Associate Director of Product Marketing & will focus on both product marketing campaigns for customer acquisition & strategies to drive long-term customer retention to beat conversion forecasts & create incremental revenue for Americas #1 ready-to-eat meal delivery brand.

Factors Mission:

Factor takes the guesswork out of eating well with fresh, nutritious, delicious meals & snacks for busy lives. We believe that a well-balanced diet is key to achieving a sustainable & healthful lifestyle long term. Factor makes it easy with chef-prepared, dietitian-approved meals, ready to heat & eat in minutes.

You will

• Own & execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, & campaign briefing.
• Map out the user journey, gather insights, & identify customer needs to influence Product & Performance Marketing roadmaps.
• Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, & Performance Marketing, to improve the user experience & drive conversions, engagement, & retention.
• Be the Voice of the Customer for Factor, sharing insights & best practices to optimize conversion rates & long-term retention.
• Collaborate with Tech & CRO teams to optimize the sign-up funnel & landing pages through A/B testing & direct marketing strategies.
• Work with Product Strategy to refine customer segments & drive product development aligned with customer needs & wellness goals.
• Ensure alignment across messaging & execution for acquisition & retention efforts, collaborating with teams such as Product, Tech, Pricing, & Performance Marketing.
• Provide actionable insights to optimize ad campaigns, landing pages, & CRM segmentation, reducing CAC & improving CVR.
• Monitor key metrics (CAC, CVR, CLV, Customer Value Added) & assess the effectiveness of product marketing campaigns, identifying areas for improvement.
• Contribute to a consistent, customer-centric approach across all product marketing activities.

You are

• Customer-focused: You are passionate about understanding customer needs & translating them into actionable insights that drive product marketing success.
• Collaborative: You thrive in a cross-functional environment, building strong partnerships with Product, Tech, & Performance Marketing teams to drive alignment & execution.
• Strategic: You know how to develop high-level strategies & guide execution, providing insights & clear briefings to ensure alignment across all marketing teams.
• Analytical & data-driven: You excel at using data to drive decisions, analyzing metrics like CAC, CVR, CLV, & retention to continuously improve campaigns.
• Results-oriented: You focus on outcomes & are committed to driving meaningful improvements in both acquisition & retention efforts.
• Agile & adaptable: You can adjust to changing priorities & environments, consistently delivering under pressure in a fast-paced industry.

You have

• 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
• A deep understanding of customer behavior, market trends, & competitive landscapes to create successful go-to-market strategies & drive conversions
• Proven experience working with online & offline marketing channels, including but not limited to Paid Social, SEM, & Direct Mail
• A solid understanding of both qualitative & quantitative research methods to shape effective marketing strategies, Tech & CRO roadmaps, & Product Strategy
• Experience collaborating with & influencing cross-functional teams across different offices, including Tech, Product Strategy, & Performance Marketing
• Excellent communication & presentation skills.
• BA/BS degree or equivalent experience.

Youll get

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Working Conditions
Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.