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HelloFresh // meal kit delivery
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S'more about the team

Factor (factormeals.ca) is like a startup within a startup & we want to keep up the momentum by adding a Brand & Product Marketing Manager to our team. 

Reporting to the Associate Director, Marketing, youll be taking ownership of the positioning, messaging, & branding of our product portfolio. As the Brand & Product Marketing Manager, you will ideate, create & distribute promotional/GTM campaigns, lead the charge on developing & managing the brands marketing communication strategy, & educate customers on the value & benefits of Factor through brand & product marketing channels.

Lettuce share what this role will be responsible for

  • Developing & owning the product marketing strategy for Factors weekly menu offering & new product launches
  • Spearheading Factor marketing communications strategy including overseeing & developing briefs, brand copy & managing organic social & brand influencers
  • Serving as the main collaborator between the Brand, Product & cross functional Marketing teams
  • Identify the target audience & develop product positioning, comms & marketing launches for new products
  • Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, & Growth Marketing to improve engagement & retention
  • Developing & aligning online & offline marketing campaigns in collaboration with channel owners 
  • Creating the product marketing roadmap, & analyzing campaign performance across activation, engagement & retention
  • All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

  • ~5 years experience working in relevant role (Brand Manager, Product Marketing, CPG)
  • Direct experience launching & executing product launches, campaigns & consumer surveys
  • Experience overseeing copy & content creation including briefing, editing & creator/freelance management 
  • Strong understanding of Canadian market; direct marketing experience in Quebec a plus
  • Always curious: excited to get to know your customers, the industry, & overall marketing best practices to stay ahead
  • Data-driven brand champion: youre skilled at diving into data to help build marketing roadmaps & make decisions. Plus, you are the definition of a brand steward & have a great attention to detail - no typo goes unnoticed 
  • Customer-focused: slightly obsessive-compulsive when it comes to understanding the customer & customer experience 
  • Entrepreneurial spirit: you have the vision, passion, & imagination; you are not afraid to ask, what if & strive to optimize inefficiencies
  • Versatile: you roll with the punches & dont get overwhelmed easily while paving the way & delivering results in a hyper-growth environment
  • Team-oriented: enjoy working cross-functionally & cultivating collaborative partnerships at all organizational levels 
  • Strategic: you love developing roadmaps & have strong track record of setting KPIs, meeting deadlines & building brands

Lets cut to the cheese, this is why you'll love it here

  • Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box
  • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, & unlimited access to the Headspace app to meet your self-care needs.
  • Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
  • Family Benefits - A parental leave top-up program for expectant parents
  • WFH Allowance - A one time fund to help you set up or improve your home office 
  • Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund
  • Work Hard & Have Fun - From team socials to HQ Wellness Wednesdays, youll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives - With impactful ERGs like HelloChange & Women Empowerment, we are committed to our diversity, equity & inclusion efforts
  • Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

 
 
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