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HelloFresh // meal kit delivery
 
New York, New York    Posted: Saturday, August 08, 2020
 
   
 
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JOB DETAILS
 

ASSOCIATE DIRECTOR, COPY

HelloFresh is in search of an Associate Director of Copy to join our internal Brand Creative team. The ideal candidate will partner with the Creative Director, & Associate Creative Director, to help lead & grow our New-York-based Brand Creative Team, while helping to bring our brands to life across every aspect of the businesssetting the brand tone across our channels, to executing performance-based assets, to evolving our brand guidelines & voice. You see the big picture, but also believe that great brands come down to execution & the details.

The ideal candidate has experience building & scaling transformative brand voices in a complex, nuanced, & evolving media environment, as well as conceptualizing, writing & producing brand campaigns. In addition, youll lead a team of talented writers, foster their professional development, & create the ideal conditions for them to do great work.

CORE RESPONSIBILITIES

  • Partner with Creative Director to develop ideas / concepts, & actively supervise all open + anticipated creative deliverables
  • Build & implement distinct Brand Voice approach for all 3 brands(HelloFresh, EveryPlate & Green Chef)
  • Work cross-departmentally to ensure projects are moving according to timelines, & all necessary assets are in place
  • Grow, mentor & inspire a team of copywriters 
  • Manage the daily work moving through the copy team, while also being hands on & contributing to team outputs
  • Drive performance marketing assets & channels to the next level
  • Continue to push HelloFresh as a leading & innovative consumer brand.
  • Collaborate with growth marketing leads & stakeholders to meet the needs of the business
  • Guide project briefing & scoping to ensure a balance of results & great creative work
  • Foster an environment that encourages intelligent risk taking, innovation & creativity
  • Assume a senior leadership role on the brand team 

QUALIFICATIONS

  • Highly collaborative, driven by creative excellence 
  • Highly organized with leadership-level communication
  • Familiar with entrepreneurial & tech-driven creative environments
  • A bachelors degree with relevant academic record (writing, design, marketing, communications)
  • Relevant experience with high-growth tech and/or lifestyle brands
  • Work on food & beverage is a major plus
  • 7+ years experience at a creative/branding agency or in-house creative team
  • 3+ years experience in a creative leadership role
  • A strong, dynamic portfolio that showcases a finely tuned & nuanced aesthetic
  • Strengths in design systems, visual storytelling & creative direction.
 
 
 
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