The role

We are hiring a Staff Product Manager to define & lead the vision for our newly formed Creative Tech squad. This team is a critical enabler of HelloFreshs 2026 "The Refresh" strategy, tasked with building the technical foundation to help further brand excitement & achieve product-led growth.

In this role, you will move beyond simple asset generation to build a holistic, AI-native content engine that automates the entire marketing workflow including building feedback loops for continuous improvements. You will lead the shift from a fragmented, manual content process to one that is efficient, data-driven, & end to end integrated. This is a strategic role with high ambiguity & high visibility, offering the opportunity to demonstrate how AI-first teams can ship faster & with higher quality.

You will act as a bridge between creativity & technology, empowering our Brand, Creative, Product & Marketing teams to focus on high-impact strategic work while your platform handles the scale, consistency, & performance optimization.

What youll do

• Define & execute the long-term vision for the Creative Tech platform, moving us toward "end-to-end automation" of campaign creationfrom brief to final asset deployment.
• Lead the discovery & delivery of high-impact opportunities in a highly ambiguous domain, such as building a "Creative Performance Intelligence Engine" to link creative components to business value, or an "AI-Generated Video" solution for recipe steps.
• Establish a "closed-loop" feedback system, ensuring that performance data feeds back into the creative process to enable data-backed briefs & measurable improvements in marketing ROI.
• Solve complex operational bottlenecks by leveraging GenAI to reduce lead times for tasks like translation & localization from weeks to hours.
• Act as a single-threaded leader across Tribes & Alliances, driving alignment between Brand Strategy, Creative Studio, & downstream product teams (Adtech, CRM, Landing Pages, Conversion funnel).
• Champion an AI-first mindset, creating a "playground" for rapid experimentation to validate hypotheses around automated content generation, brand voice codification, & visual identity management.
• Apply rigorous product management best practices to prioritize a roadmap that balances immediate efficiency wins with long-term strategic capabilities, reporting directly on metrics like "Time to Market" & "Creative Performance".

You are

• A strategic thinker capable of working on ambiguous opportunity domains without a clear overarching solution, independently defining strategies that span multiple squads or alliances.
• An AI-enthusiast who understands the potential of Generative AI in the creative space & can translate technical possibilities into tangible product value for creative teams.
• A "guardian of data," treating creative metadata as a strategic asset to enable future Brand Marketing Mix Modeling & granular performance analysis.
• A strong collaborator who can build trust with diverse stakeholdersfrom Creative Directors & Brand Strategists to Data Engineers & Performance Marketers.
• Resilient & solution-oriented, comfortable operating with a "start-up mentality" within a larger organization, focused on rapid learning & impact.

What youll bring

• Extensive product management experience, with a proven track record of working as a Senior or Staff PM in complex data, MarTech, or content platform environments.
• Experience with GenAI / LLM applications or Creative Tech tools (e.g., DAMs like Bynder, Dynamic Creative Optimization, or automated content generation) is highly desirable.
• Proven ability to lead "0-to-1" products, taking a concept from an ambiguous problem statement to a scaled solution with measurable business impact.
• Strong analytical skills, with the ability to define & optimize complex metric trees involving efficiency (throughput, lead time) & effectiveness (conversion rates, brand consistency).
• Excellent communication skills, capable of influencing senior stakeholders (VP+) & articulating a compelling product vision that aligns technical & commercial goals.
• Experience in "Platform Product Management" or building internal tools that serve multiple downstream user groups is a plus.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with a German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!