We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.
Were looking for a growth-oriented Marketing Manager to create & drive marketing initiatives across all Tripadvisor surfaces. Youll work alongside teams of marketers, engineers, product managers, data scientists, analysts & designers to conceptualize & execute on campaigns that will deliver the right message at the right time for millions of dedicated travelers seeking guidance as they plan & enjoy the best trips possible. This role will be instrumental in identifying opportunities, scoping project feasibility, forming test strategies, & driving the full cycle of key global marketing tactics across Tripadvisors website & native app.
Reporting to the Senior Manager, On-Site Marketing, this cross-functional role will require ownership of projects from start to finish, drafting specs, setting schedules & targets, attending briefings & engineering standups, & contributing to regular communications to stakeholders.
What youll do:
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Lead multiple initiatives to expand direct engagement with Tripadvisor users across web & mobile surfaces
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Be an advocate for marketing on a cross-disciplinary team that is building robust & scalable cross-platform messaging capabilities
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Research & collaborate on marketing specs to provide direction & communication around all B2C on-site & in-app messaging projects
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Collaborate with marketers, engineers, product managers, analysts & designers to create new user experiences & growth opportunities
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Design & run multiple concurrent tests, build reports for communication back to stakeholders, & determine next steps based on input from analytics, finance, & adjacent teams
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Maintain a high level of quality control across all active projects
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Act as an advocate for new & promising opportunities to drive engagement & revenue with both proven & emerging tactics
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Cultivate a strong growth mindset within the team
What youll have:
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5+ years of experience building & managing on-site & in-app marketing campaigns for consumer-facing products or services
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Comfortable & productive while working in a multi-disciplinary environment & collaborating with a variety of teams.
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Some fluency with software development methodologies & core practices is recommended
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Experience using a variety of SaaS marketing platforms & CDP platforms to run campaigns on both desktop & mobile surfaces. Braze & Segment.io experience is preferred.
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High-level understanding of core analytics concepts & tools. Comfort level with SQL, Snowflake, and/or Tableau is a plus.
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Experience with core growth A/B testing concepts & best practices
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Comfort working with a dispersed & largely remote team
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Must exhibit superb verbal & written communication skills with a high degree of comfort interpreting results & communicating insights effectively
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High level of attention to quality & accountability for the features & products you create
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com & let us know the nature of your request . Please include the job requisition number in your message.
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