As the Director, Search Marketing International, you will be responsible for the largest multi-MM$ performance digital channel across our International brand portfolio. You will lead a team of Search experts (Web: SEA/SEO & App: ASA/ASO) & help us scale cost-effective customer acquisition & reactivation campaigns across multiple biddable product categories. Reporting to the Senior Director, Performance Marketing International, you will help develop & execute strategic plans, use analytics to inform decisions & drive execution to optimize marketing budgets against company profitability goals. 

This is a high-impact role with the opportunity to work with teams across the organization, from Brand, Pricing & Discounts, CRM, MarTech & Analytics. From the start, we would like you to focus on identifying & driving strategic investments specifically on Google, & work with our in-house experts & our dedicated Google technical/account management team to formulate Joint Business/technical Plans & drive synergies to bring high-valued new customers to the business. You will lead the roadmap development & execute key campaigns across our meal kit brand portfolio, with a strong focus on scaling internationally our newly acquired brand, Factor, within the Ready to Eat (RTE) vertical.

You will

• Plan, design, & lead the day-to-day execution of Search campaigns
• Conduct comprehensive audits to bring our Search account setup to industry best in class standards 
• Lead keyword research, content gap recommendations, strategic optimization of ad formats, competitor analysis, & landing page/site improvements
• Own all campaign management, from budgeting, to ROI optimization on a day-to-day basis.
• Create automated dashboards, run reports, measure performance, conduct post-analysis, & share insights with stakeholders to ensure teams are pacing to meet goals.
• Grow the team & develop them into a true center of excellence for Search internationally.
• Work closely with Marketing Analytics to execute tests across search portfolios to measure incrementality & marginal efficiency & consequently optimize in-house systems & algorithms to profitably scale our Search marketing programs
• Partner with internal teams, such as Pricing & Discount & CRM, to optimize campaign performance through tighter targeting/retargeting & incentive structures across customer cohorts
• Work with the Brand team to oversee & provide feedback on ad copies & creatives

You are...

• Passionate about deducing consumer experience & the signals Google uses to evaluate information
• Persistent with a strong Bias-to-Action & a track record of driving performance. Strong experience in other growth/performance marketing channels (Display, Programmatic) is a plus
• Expert in Mobile App full-funnel strategies, tracking setups & troubleshooting 
• A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
• An expert in search bidding strategies & understanding auction dynamics & objectives including vCPM, tCPA & tROAS
• Analytically gifted with an ability to turn trends into actionable insights & hypotheses
• Responsible, diligent & with a passion for owning projects from start to finish
• A strong communicator (both written & verbal) & truly an egoless team player
• At ease with engaging with other Directors & C-suite level executives to communicate  performance & its impact on revenue & profitability of the business 
• Strong analytically, using data to optimize day-to-day performance & run split-testing campaigns

At a minimum, you have...

• A Bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription-based businesses
• 8+ years experience in Google Advertising ecosystem, either from an agency or client-side role
• 5+ years experience in team management & leadership roles
• Knowledge of Google bidding, targeting, & optimization
• Familiarity with tag management & app tracking setup & troubleshooting
• Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
• Experience working with performance marketing metrics & platform reporting 
• Experience working with Media-Mix-Models, Multi-Touch/Data-Driven Attributions, or other advanced marketing measurement methodologies
• Strong organizational skills & project management ability
• Industry certifications on Google & Bing Ads

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with a German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!