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Warby Parker // boutique-quality eyewear retailer
Marketing, Full Time    New York City    Posted: Saturday, January 16, 2021
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Warby Parker is on the lookout for a Social Media Manager who will help lead the overall social approach to community management, engagement, & creator partnerships, all in the name of delivering incredible experiences for our customers & fans. This role will develop & execute innovative strategies to organically grow the Warby Parker social communities, surprise & delight our customers, & help amplify our brand through like-minded creative collaborations. Our ideal candidate is customer-centric & passionate about brand community building as well as directly engaging with our followers. You'll excel in this role if you're a great communicator, a strategic & agile decision-maker, & focused on continuously improving our customer experience on social media. Sound like your cup of tea? (Coffee?) Read on!

What youll do:

  • Engage with & oversee the community management of all inbound social volume & amplification of posts, all while ensuring that we are delivering a consistently above-and-beyond, consistently enjoyable experience for existing & potential customers
  • Focus on continuously improving the social media experience for our followers while considering new & innovative ways to foster Warby Parker's online growth
  • Supervise the training, development, workflow, & mentorship of our Community & Engagement team members
  • Cross-functionally develop social media plans for all key company projects, products, launches, & initiatives
  • Direct & manage influencer marketing strategies (and relationships) across all digital platforms to maximize engagement, new user acquisition, & growth
  • Oversee the monitoring & aggregation of social media data & performance; execute ROI-focused social campaigns; track, monitor, & share KPIs
  • Act as the social media customer service lead within the company, working with customer-facing teams to problem solve & iterate on the current protocol
  • Identify & implement opportunities & tools to streamline the Community & Engagement team members' day to day, processes, & workflows, with an eye on operational improvement & productivity increase
  • Monitor & research industry developments, creative trends, & culturally relevant moments to push forward our social media efforts with speed & efficiency

Who you are:

  • Backed by 6+ years of social media experience working on creative campaigns & leading community & engagement on social media channels
  • An excellent communicator & collaborator whos experienced at managing the development & growth of a high-performing team
  • Skilled in social media tools including but not limited to Sprout & influencer marketing platforms
  • Adept at collecting, analyzing, & using social data to inform decision-making
  • A clear communicator & skilled writer who understands the importance of brand voice & best-in-class customer experiences
  • Passionate about social media & directly engaging with our customers & brand fans
  • Extremely strategic, process-oriented, & organized
  • On the cutting edge of social trends & culture, knowing how & when to engage in them while maintaining brand integrity
  • A naturally inquisitive, deliberate, & collaborative team player 
  • Flexible with the ability to perform in a fast-paced & high-volume social media landscape
  • Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)
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