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The role
As a CRM Campaign Manager, you will be part of the International CRM Team & responsible for the execution of our CRM strategy across our 13 international markets.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.
What youll do
- Understanding requests created by our CRM strategy team & bringing them to life by translating them into our CRM platform.
- Implementing cross-channel CRM campaigns from segmentation over message creation to the parametrization & quality assurance of the campaign (possible channels include email, push notification, in-app messages, SMS, printed direct mail).
- Pioneering the deployment of complex new campaign journeys & enabling other team members to rebuild the setup.
- Leading & coordinating the implementation of multi-markets CRM campaigns (e.g. taking care of the timely implementation, breaking down the project into manageable chunks for other team members).
- Taking full ownership of the campaigns you create & ensuring that the communication meets HelloFreshs standards before it goes out of our user base.
- Monitoring the campaign performance (incl. deliverability) & proactively suggesting improvements.
- Proactively suggesting & setting up AB tests to constantly improve campaign relevant KPIs.
- Taking responsibility for identifying CRM trends & initiating projects.
- Collaborating with various stakeholders from the strategists in the CRM Team over Brand Teams to our Analytics Team.
What youll bring
- 3+ years of experience in CRM; especially in the execution of CRM campaigns
- SQL experience/ ability to run SQL scripts
- Salesforce Marketing Cloud experiences
- project management experiences are a strong plus
- passion for CRM & digital media
- attention to detail
- eagerness to constantly questioning the status quo
- analytical & problem-solving skills
- excellent organizational skills
- ability to work in a fast-moving/ fast-growth environment
- proficient in English, other languages are a plus
What we offer
- Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
- A significant discount on your weekly HelloFresh box
- Annual learning & development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
- Mental health support, including Headspace subscription & access to qualified therapists through Spill
- Budget for home office supplies
- Monthly transportation budget through Rydes app
- Working parents support
- Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
- Hybrid working model (option to work from home for up to 50% if preferred)
- Sabbatical leave option after 18 months of being with HelloFresh
- HelloFresh Pension Scheme that is subsidized with 20% on top
- A diverse & vibrant international environment of 90+ different nationalities
- The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
Are you up for the challenge?
Please submit your complete application below including your salary expectations & earliest starting date.
After submitting an application our team will review this & get back to you within 5 business days.
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