Role Description

At Dropbox, weve built a legacy of trust with millions of customers worldwide, delivering secure, reliable syncing & collaboration tools. With over 700 million users in 180 countries, were on a mission to design a more enlightened way of working helping busy professionals focus on what matters most.

The SEM Specialist is a key role within Dropboxs Performance Marketing team. You are responsible for driving SEM planning, execution, & ongoing performance. Youll have the unique opportunity to drive strategy & analysis across the search funnel, inclusive of both SEM & SEO. This will include campaign management & execution to achieve impactful results using advanced optimization tools & a data-driven approach.

This role blends strategic thinking with hands-on execution. Youll uncover actionable insights, guide testing roadmaps, & partner cross-functionally to identify growth opportunities across the full search funnel. Your work will have visibility with senior leadership & play a critical role in shaping Dropboxs global search marketing efforts.

Responsibilities

• Lead end-to-end strategy, execution, & analysis of global SEM campaigns, including bidding, budget management, & performance optimization
• Own weekly, monthly, & quarterly reporting, delivering performance insights, experiment recaps, & timely diagnosis of performance shifts
• Collaborate on SEO initiatives to drive visibility & impact across the full search funnel
• Build & maintain forecasting models & performance dashboards to support planning & optimization
• Conduct campaign & funnel analysis to uncover insights & inform growth strategies
• Design & execute A/B tests for ad copy, landing pages, & SEM tactics
• Partner cross-functionally with teams such as Web, Growth, & Data Science to aid in analysis & maximize impact
• Stay current on platform updates, search trends, & best practices to continuously evolve the program

Requirements

• 5+ years of experience managing & scaling global multi-million dollar SEM programs, with an emphasis on ROI, localization strategies, testing, & operational efficiency
• Strong analytical skills with the ability to build models, extract insights, & synthesize complex data from multiple sources into clear, actionable reporting
• Excellent cross-functional collaborator, experienced in managing internal stakeholders & external partners in a remote environment
• Proven project management skills; highly organized & detail-oriented with a track record of managing multiple initiatives simultaneously
• Familiarity with organic search metrics, user journeys, & how SEM & SEO intersect across the funnel

Preferred Qualifications

• Bachelors degree (BA/BS) or equivalent practical experience
• Experience designing & testing landing pages to drive performance
• Familiarity with incrementality testing & modern performance measurement approaches
• AI/tech tool experience
• Prior experience in SaaS or a high-growth digital environment is a plus

Compensation