About the Role

Were looking for a strategic storyteller & data driven brand expert to lead & scale our pro & customer acquisition, lifecycle marketing, pro & customer satisfaction, brand, & communications efforts. Youll be responsible for driving growth across both sides of our marketplace - professionals & clients - by building a modern, efficient, & high-performing marketing engine that flows into a high-touch onboarding & implementation experience & long-term user engagement & retention.

You will directly lead teams focused on performance marketing, brand & design, social media engagement, pro & customer satisfaction & support, & lifecycle marketing & communications. As the voice of the customer, you will have a key role in ensuring broad satisfaction with our platform, setting the product roadmap, monetizing new features appropriately, & reaching our core audience of stylists & consumers. You will partner closely with leaders in product, technology & finance as part of our executive leadership team, & work closely with the CEO to set brand strategy.

What Youll Do

• Grow our Base of Professionals: Define & execute StyleSeats marketing strategy to attract new independent beauty professionals through channels including performance marketing, social media, direct sales outreach, brand partnerships, referrals, & more
• Create Client Demand: Attract clients looking to discover new beauty professionals & services near them to our StyleSeat platform & facilitate their experience to select & book with the best independent stylists for their unique leads
• Own the Growth Strategy: Own & execute across the entire funnel including user acquisition, onboarding experience, user satisfaction & retention
• Cultivate a Loyal User Base: Leveraging customization, loyalty programs, lifecycle marketing, communications, & other strategies, ensure that clients continue to return to StyleSeat to book their preferred stylists & discover new services
• Ensure Pro Success: Through our VIP Customer & Customer Support Teams, ensure that pros have a seamless & satisfying experience with StyleSeat from initial onboarding through growing their business with our client marketplace & maximizing our features, resulting in strong pro satisfaction (especially among our VIP group), retention, & word of mouth referrals
• Create Successful Pro Businesses: In partnership with our data & analytics team, ensure that we properly capture & communicate the StyleSeat value proposition to independent stylists including our ability to grow their businesses & meet their career goals through our client marketplace, smart pricing & other features
• Establish Brand Leadership: Evolve the StyleSeat brand to reflect our position as the category leader in independent beauty. Build an emotionally resonant brand platform that connects with professionals & clients alike
• Optimize Go-to-Market Strategy: Collaborate with Product & Technology on positioning, messaging, & go-to-market plans for new features, pricing changes, & platform innovations
• Create High Impact Performance Marketing: Partner with our data team to build a rigorous approach to funnel metrics, attribution, LTV:CAC, & campaign performance to inform decisions & maximize ROI
• Build an Elite Team: Hire, coach, & scale a high-performing team across performance marketing, sales, creative, customer support, lifecycle marketing, & communications functions.
• Cross-Functional Impact: Partner with the CEO & executive team to align on company strategy & ensure marketing is a lever for strategic growth

Who You Are

• 7+ years of financial management experience, with 3+ years in a leadership role.
• 10+ years of experience in marketing, with 5+ years in a senior leadership role at a tech-enabled marketplace or a beauty & wellness company
• Proven track record of building & scaling B2C marketing engines, ideally in vertical SaaS or SMB platforms
• Strong performance marketing & growth background, with a proven track record of growing & retaining a user base
• Exceptional storytelling & brand development skillsable to inspire & drive emotional resonance at scale
• Strategic thinker with high analytical rigor & strong command of marketing metrics
• Proven ability to lead through ambiguity, scale teams, & operate in high-growth, fast-paced environments
• Experience marketing to diverse communities, including Black & Latinx entrepreneurs, a strong plus

Why Join Us

• Be a key member of the executive team in a profitable, growing business
• Own a high-impact function critical to the next stage of our growth
• Work on a mission that empowers independent beauty professionals to thrive
• Competitive compensation + meaningful equity + benefits

Company Overview

StyleSeat is the leading platform for independent beauty & wellness professionals to run & grow their businesses. Weve helped millions of clients discover & book appointments while giving entrepreneurs the tools to thrivefrom scheduling & payments to marketing & client retention. Were profitable, scaling, & redefining how entrepreneurs in beauty & wellness do business.

StyleSeat Culture & Values 

• Diversity - We celebrate & welcome diversity in backgrounds, experiences, & perspectives. We believe in the importance of creating an inclusive work environment where everyone can thrive. 
• Curiosity - We are committed to fostering a culture of learning & growth. We ask questions, challenge assumptions, & explore new ideas. 
• Community - We are committed to making a positive impact on each, even when win-win-win scenarios are not always clear or possible in every decision. We strive to find solutions that benefit the community as a whole & drive our shared success.
• Transparency - We are committed to open, honest, & clear communication. We hold ourselves accountable for maintaining the trust of our customers & team.
• Entrepreneurship - We are self-driven big-picture thinkers - we move fast & pivot when necessary to achieve our goals. 

Salary Range

Our job titles may span more than one career level. The career levels we are targeting for this role have a combined range of $250,000 to $300,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs & market demands. Base pay ranges are subject to change & may be modified in the future. 

Applicant Note

StyleSeat is a fully remote, distributed workforce, however, we only have business entities established in the below list of states and, thus are unable to consider candidates who live in states not on this list for the time being. **Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

* Alabama

* Arizona

* California

* Colorado

* Florida

* Georgia

* Illinois

* Indiana

* Maryland

* Massachusetts

* Michigan

* Nebraska

* New Jersey

* New York

* Ohio

* Oregon

* Pennsylvania

* Virginia

* Washington 

Please note: We do not accept resumes from recruiters or third-party agencies. We are only considering direct applications from candidates.