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At HelloFresh, we've built a brand thats known, but our ambition is to become a brand that is part of UK food culture. We are moving beyond functional & discount-led marketing to become a brand that is part of the UK's conversation. This is our next chapter, & we're looking for a leader to help us write it. We are looking for a Senior Manager Brand Partnerships to build a world-class brand partnership function. You will be at the heart of our most creative & ambitious campaigns, identifying & executing partnerships that go beyond a logo & become genuine, culture-shaping moments.
Your Mission
- Strategy & Sourcing: You will develop the partnerships strategy, proactively identifying & vetting partnerships with brands, creators, & platforms that are defining the cultural zeitgeist in the UK.
- Negotiation & Delivery: Lead the strategy for partnerships that aren't just ads, but stories. You will own the full lifecycle of these collaborations, from initial outreach to negotiation & seamless delivery.
- Create Earned Buzz: Your focus will be on collaborations that generate genuine earned media & social conversation, proving our relevance & building brand equity in ways paid media cant.
- Cross-Functional Leadership: You will be the primary point of contact for external partners & a key internal stakeholder, ensuring partnerships are seamlessly integrated into our broader marketing campaigns.
- Measurement: You won't just track clicks. You'll define the new standards for success, proving the value of brand-led partnerships with metrics that link directly to our business growth.
Who You Are
- You have 7+ years of experience in brand marketing or partnerships, with a proven track record of creating work that turns heads & earns headlines.
- You have a deep, intuitive understanding of UK culture & what makes a brand feel authentic & relevant. You know what's next before it happens.
- You are a master negotiator, a natural relationship builder, & a relentless problem-solver.
- You are a risk-taker with a portfolio that shows you're not afraid to challenge the status quo & think in terms of "what if?"
- You are passionate about food, ambitious about your career, & ready to make a significant impact on a global brand.
What you will get in return:
70% off HelloFresh or Green Chef boxes Company pension scheme Gym membership Bupa private medical insurance (including dental & family cover options) Electric vehicle scheme Mental health first aiders & an employee assistance programme Dog friendly office! Eye care scheme Cycle to work scheme Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
Hybrid Working Policy We offer a hybrid working policy for eligible roles, allowing flexibility to work from home & in the office. For more details on eligibility & how this applies to the role you're applying for, please consult with our recruiter.
Next steps: Your application will be reviewed & if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
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