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Codecademy // platform for learning to code
 
New York, New York or Remote    Posted: Tuesday, April 27, 2021
 
   
 
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JOB DETAILS
 

We are NYC based but remote friendly!

Hello, World! Codecademy has helped over 45 million people from around the world upgrade their careers with engaging, accessible, & flexible education on programming & data skills. We provide over 200 hands-on interactive lessons ranging from Python to R to Javascript & everything in between. Our learners have gone on to start companies, new jobs, & new lives thanks to what theyve learned with Codecademy.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education & employment. A few years later, we are a rapidly growing, diverse team of 100+ in SoHo, NYC. Weve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, & more.

If you value the pursuit of a compelling mission & an opportunity to play a significant role in an expanding business, please join us!

As our B2B Demand Generation Manager, you will become a key player in accelerating the growth of Codecademy for Business. You will be responsible for managing campaigns on various ad platforms, generating quality leads & optimizing for closed deals. 

This role requires a results-focused self-starter who wants to make an impact. Having an affinity for data & a zest for relentless optimization is key, as is being passionate about the always-evolving advertising landscape. Familiarity with edtech/online education is not required, but is a plus! This role reports to the Director of Paid Marketing. 

WHAT YOULL DO:

  • Help develop B2B paid marketing at Codecademy, leading channel testing & experimentation, & arriving at a playbook thats consistently fueling the pipeline 
  • Acquire new business customers by building & scaling channels such as LinkedIn, Facebook, Native, Display, & Offline 
  • Provide regular insight into campaign performance & give recommendations on how to increase efficiency then execute against those recommendations
  • Partner with designers & copywriters to build out creative assets, & regularly refresh based on performance
  • Serve as the main point of contact for select vendor & agency partners
  • Effectively communicate results & learnings within the broader marketing team & across various stakeholders

WHAT YOULL NEED:

  • Bachelors Degree in a relevant field is required
  • Minimum 3-5 years of demand gen marketing experience
  • Expert-level understanding of paid marketing channels & associated platforms
  • Must have hands-on experience with LinkedIn Campaign Manager & a deep understanding of best practices around campaign structure, audiences, creative, & bidding
  • Understanding of synergies between paid & owned channels such as email, content & SEO
  • Comfort manipulating & interpreting large datasets to inform decision-making
  • Ability to juggle multiple, competing priorities under tight deadlines

WHAT WILL MAKE YOU STAND OUT:

  • Previous startup experience
  • Experience working with a subscription service
  • Having worked for a global brand & understanding market nuances

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product & in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- & works to create an inclusive workplace where people of all backgrounds & beliefs are empowered to better their futures.

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