The role

Join us as our new Influencer Marketing Manager & take full ownership of growing & elevating our Influencer Program in Spain!

As channel manager reporting to the Spain co-CEO & CMO, you will be responsible for scaling customer acquisition meaningfully through channel innovation & optimisation. You will be using your knowledge of the local influencer landscape & our customer insights to drive a targeted approach to acquisition campaigns & help improve the conversions volume & ROI of the channel. You will also play a central role to unlock broader brand & marketing opportunities leveraging influencer marketing, working closely with HelloFresh Brand & Growth teams & local agencies. Given the large growth potential we have in the Spanish market, we are looking for someone that can quickly identify opportunities, take ownership of them & have a strong focus on execution to make a large impact on our business performance.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

• Own & lead the Spanish influencer marketing program, including scouting, recruiting, briefing, contracting, & managing relationships with creators across platforms & agencies (Instagram, TikTok, YouTube, etc.)
• Liaise with external agencies & internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
• Develop always-on & campaign-based influencer activations that drive acquisition, engagement, & brand love
• Steer channel fast growth while optimizing for ROI, defining the right mix of performance KPIs (e.g. CPA, reach, engagement) & implementing structured frameworks to evaluate & scale impact
• Stay on top of social trends & platform innovations to ensure HelloFresh campaigns remain fresh, relevant, & effective
• Brief local copywriter to produce performance-driven influencer briefs & messaging
• Curate, organize, & repurpose high-performing influencer content for use across paid media, CRM, organic social, & website
• Align closely with Growth, Brand, & Product teams to ensure influencer marketing supports acquisition & brand KPIs
• Work with channel owners (Partnerships, PR, etc) on initiatives that amplifies reach & relevance of the influencer activity collaborating with partners on co-marketing initiatives, product placements, themed content or local events

What youll bring

• 23 years experience & a proven track record of scaling performance-driven influencer programs in D2C space
• Strong understanding of the influencer marketing landscape, including recent industry trends & knowledge of the Spanish celebrity & influencer scene
• Strong project management & creative brief development skills (in Spanish) 
• Exceptional communication & negotiation skills, with a talent for building & maintaining relationships
• A mix of creativity & commercial acumen
• Creative problem solver with a proactive attitude & the ability to work in a fast-paced environment. Enthusiastic about the food industry & passionate about innovation & sustainability
• Highly self motivated individual with a hands-on mentality
• Fluent in Spanish & English 

What we offer

• Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase
• A wide range of responsibilities & exposure to a broad scope of business challenges
• A vibrant, international environment with mission-driven colleagues
• An opportunity to learn from top notch colleagues, experts in their areas (marketing, data, growth, etc), both in the Group headquarters & in the local cross-functional Spain team
• Flat hierarchy & potential for an accelerated growth trajectory
• Office in Barcelona
• Delicious discounts on HelloFresh meal kits.
• Benefit from our selection of employee perks (food in the office; Thursday beers; team/company events; Cobee scheme, & more)

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.