KERN New York is looking for a Director, Strategy to join our award-winning Experience Strategy team.

WHO WE ARE:

World leaders in activating growth with precision & empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.

We foster an inclusive workplace that values diversity & emphasizes personal well-being.

HOW WE DO IT:

Our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Kern is part of RAPP, comprised of 2,000+ creatives, technologists, strategists & marketing scientists across 15+ global markets. We are part of Omnicoms Precision Marketing Group.

YOUR ROLE:

The Director, Experience Strategy at KERN is responsible for developing & leading CX & direct response marketing strategy for existing clients as well as new business opportunities. The selected candidate is expected to utilize data & best practices to develop innovative customer-centric experiences. 

YOUR RESPONSIBILITIES:

• Work with key partners & disciplines to develop a comprehensive understanding of the audience, market/category trends, & business goals to shape a cohesive omnichannel strategy
• Partner with data, research, & business teams to conduct research, gather insights & translate them into actionable design strategies, measuring effectiveness
• Evaluate concepts, provide creative direction & strategic partnership
• Evolve practices to lead towards more efficient, effective, & innovative work across teams
• Mentor & develop team members, providing guidance on best practices & professional growth
• Foster a culture of continuous learning & improvement within the team

REQUIRED SKILLS:

• Expertise driving strategic alignment, prioritization, & requirement gathering with a diverse range of internal partners & clients
• Has led teams through the development of personas, journey maps, & comms plans to shape & guide communications
• Ability to craft compelling narratives & presentations to engage clients & drive alignment
• Inquisitive in pursuit of excellence with a passion for learning & evolving
• Ability to successfully lead teams

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Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $128,000 - $149,000. This range is specific to Dallas & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.