We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

Tripadvisor is the worlds largest online travel site, visited by 390 million travelers each month, & our business - Viator - is a fascinating & fast-growing part of the organisation, working in the Tours & Experiences sector. 

This is a unique opportunity to work for one of the most progressive companies in the digital space. We are looking for a skilled CRM Campaign Manager to manage, build & execute multi-channel campaigns. The CRM Campaign Manager will work closely with the Senior CRM Managers & cross-functional teams across Product, Marketing, Content, Engineering & other partners to deliver best in class CRM campaigns & journeys. 

Key Responsibilities

• Multi-channel campaign management; scoping, build, set up, test, QA & deployment of CRM campaigns for all channels (email/SMS/Push/Social/Display/Onsite), ensuring accuracy, consistency of brand execution, with a focus on delivering a great customer experience at all times.

• Work with the Senior CRM Manager to design complex automated campaigns & journeys, taking responsibility for their delivery using internal & external tools.

• Brief copy & content requirements that deliver against a highly segmented approach to campaign & journey delivery. 

• Report & track campaign & channel performance, & improve KPIs for all campaigns.

• Deliver A/B testing methodologies & execute upon them.

• Work closely with CRM & Data Science colleagues to ensure optimisation is embedded within the culture of the CRM team. 

• Ensure projects & campaigns are delivered on time, while adhering to internal processes.

• Work collaboratively with internal teams across Marketing, Product, Content, Engineering & more to ensure gold standard delivery. 

• Play a key role in developing the CRM Playbook & documentation, ultimately becoming the owner responsible for these assets being an up-to-date source of truth.

• Be a source of training & knowledge for new members of the CRM execution team as they come on board. 

• Accountable for ensuring legal or compliance & control requirements are met for all campaigns & appropriate approvals are obtained. 

• Keep up-to-date with industry, competitor & technology insights & proactively share these with the wider CRM & Viator teams. 

Key Skills

• Minimum 3 years experience working in CRM with a multi channel lens across email, SMS, push, etc.

• Essential: Hands on campaign building experience with multi-channel marketing hubs. Braze experience is preferential, but not essential. Experience with Adobe Campaign, Salesforce Marketing Cloud, Cheetah, Klaviyo, etc. would also be considered.

• Experience with delivering tactical campaign activity working from a calendar or plan.

• Experience with lifecycle trigger automations & customer data segmentation.

• Experience in delivering campaign testing & optimisation plans. 

• Proven experience in managing end-to-end campaign development & execution within a fast paced environment.

• Experience of working with creative teams to deliver best in class CRM output.

• Desirable, but not essential: HTML coding experience.

• Analytical mindset with exceptional attention to detail.

• Able to apply creative thinking to functional/data led strategy.

• Borderline obsessive about quality & accuracy.

• Proactive & enthusiastic attitude with good organisational skills.

• Must have excellent communication, teamwork & collaboration skills.

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