About Us

CipherHealth is an award-winning digital patient engagement company committed to enhancing communication & coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools & superior services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, & creates sustainable financial value through a full suite of communications solutions.

CipherHealths automated, scalable platform empowers healthcare organizations to drive meaningful conversations among patients, provider staff & caregivers, regardless of care setting, thereby achieving new standards for patient care & accelerating the digital transformation of the industry. 

Product Marketing Manager

Product Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success & exceed our growth targets across sales & customer marketing.  

As Product Marketing Manager, your primary objective is to drive awareness & growth of CipherHealth across our key segments by devising & executing targeted campaigns in alignment with Growth Marketing. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, & branding.  With equal parts Product Marketer & Storyteller, you will help develop the positioning, messaging, & go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups & differentiate CipherHealth from the competition. 

Reporting into the Director, Product Marketing, you will be an essential part of the marketing team & collaborate regularly with our product, sales, clinical & customer success teams to ensure proper product/market fit for our solutions in a dynamic market.  Youll play a critical role in building the go-to-market strategies for our products & positioning our products in simple, compelling & convincing ways to differentiate us in the market. 

A key aspect of this role is the ability to think outside the box & create new & interesting ways to reach potential clients & keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, & a self-starter. The ideal candidate understands how to analyze & understand key market segments, elicit customer insights, identify new areas of opportunity & develop innovative strategies for increased market penetration & expansion.

Key Responsibilities

• Contribute to the overall marketing strategy & company messaging
• Drive the external launches of net-new products & updates to existing products aligned with the product roadmap
• Project manage GTM execution for launches 
• Partner directly with the Demand Generation team to develop campaigns & plays to increase awareness & drive qualified leads to the Sales Team 
• Maintain detailed customer/prospect personas with pain points, messaging strategies, & where each persona fits in the buying process for the product
• Partner with the Enablement Team to ensure sellers are equipped with the proper artifacts & tools to always win with prospects & retain/renew/upsell customers
• Assess the overall effectiveness of the marketing launches in coordination with Marketing Ops that support our products on an ongoing basis & recommend improvements & changes
• Contribute to developing a content plan & creation of deliverables, including case studies, blogs, infographics, social media, & other materials in support of campaigns & plays  
• Support competitive intelligence research, developing profiles & differentiating messaging to articulate CipherHealths value
• Ensure customer focus by collaborating with Growth & Product Management to bring the voice of the customer into marketing launches & deliverables  

Requirements

• 5 7 years product marketing experience (B2B)
• Understanding of & experience working in the healthcare space highly desirable
• Excellent written & verbal communication skills & visual storytelling
• Proven success in executing multi-channel campaigns
• Should be a proactive self-starter with the ability to work independently
• Ability to handle multiple projects at once, with multiple stakeholders, & getting products/features launched on-time
• Collaborative & team-oriented, with an ability to build strong working relationships across levels & departments
• Self-motivated & doesnt wait for prescriptive direction
• Capable of working in a fast-paced, dynamic environment
• Detail & results oriented 
• ROI-tracking skills, able to prove what isor isntworking

Nice-to-Haves

• Trained in Pragmatic Marketing or other similar methodology
• Familiarity with with ABM marketing practices & processes
• B2B enterprise & SaaS experience

Dont meet every single requirement?

At CipherHealth, we believe every candidate is unique & are dedicated to building an inclusive workplace. If your past experience doesnt align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate!

You will never be asked to conduct a text message interview, submit payment or share financial information to participate in our interview process. All emails from CipherHealth will come from "@cipherhealth.com" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication & contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from CipherHealth recruiting, forward it to careers@cipherhealth.com.

How We Invest In You

• Compensation: Competitive/equitable salary, bonus or commissions, & equity -
  • Base Salary Target for this role: 100,000 - 110,000
• Healthcare that begins on your first day:
  • Generous company-funding of our health, vision, & dental plans (most individual plans are of no cost to you for the monthly premium)
  • HSA/FSA plans
  • Short & Long-Term Disability
  • Life & Personal Accident Insurance
  • $40 monthly wellness stipend you can use towards any wellness, fitness, & wellbeing purchases
  • Weekly virtual yoga classes
  • Employee Assistance Program (EAP)
  • Adoption Assistance
• Retirement: 401(k) at three months of employment with a match upon enrollment!
• Time away:
  • Discretionary PTO + 13 paid holidays
  • Parenthood: Competitive paid parental leave & flexible return to work policy
• Recognition:
  • Generous Employee Referral Program - earn cash for each employee referral that is hired
  • Yearly Cipher-versary stipend
  • Ci-Phives - receive public kudos & gift cards from peers & managers
• Culture:
  • CARE2 Values
  • Bi-Weekly All Hands Meetings
  • $30/employee monthly Fundowment for team bonding events
  • Employee Resource Groups such as Rainbow Room & BIPOC Group
  • Yearly donations to organizations that contribute to a more equitable world
  • Weekly Lunch & Learns & robust onboarding / training programs
  • Remote-first team: $50 per month reimbursement in your check for WFH expenses
  • Youll receive a new Macbook laptop, other hardware, & company swag upon hire