The role

For our international & fast growing Growth team in Copenhagen, we are looking for a Senior Influencer Marketing Manager to drive further growth in our Nordics cluster, while also helping the influencer team scale their global strategy. 

As the channel owner, you will be responsible for overall customer growth through channel innovation & optimisation. You will be using your vast knowledge of the local influencer landscape & our customer insights to drive a targeted approach to acquisition campaigns & help improve the overall ROI of the channel across multiple Nordic markets. Whilst you will have a special focus in Sweden, Denmark & Norway, we are looking for someone that can quickly identify opportunities that could be applied to our other clusters & vice versa. 

You will be the manager of one FTE currently based in our central office in Berlin & you will report directly to the Associate Director of Growth Partnerships & be based out of our Nordic office in Copenhagen. 

What youll do

• Be responsible for developing the strategic plan for the Nordic influencer channel, use analytics to inform decisions & drive execution to optimise a significant marketing budget against company goals
• Be hands-on & manage influencer performance campaigns from beginning to end, which includes: 
• Identify, select, & reach out to suitable talents to work with in our campaigns
• Negotiate & maintain long term collaborations with our influencers & agencies
• Create briefs, approve content, & set up a clear activation plan for the campaign
• Negotiate deals with large agencies & celebrities, as well as internationally, if you think they can have a local impact  
• Lead A/B testing initiatives for the influencer channel & actively investigate & identify high potential opportunities to test
• Observe & analyze industry trends in order to build up our long term influencer channel strategy

• Take a strategic & analytical approach to manage the channel to meet conversion, CAC, ROI, & budget goals
• Take an active role in the global project pipeline to ensure that the Nordics markets participate & benefit as much as possible from new developments 
• Take a critic view on the current setup of the program & actively propose strategic changes in favor of ROI

What youll bring

• You have at least 2+ year of experience as influencer marketing manager with managerial experience 
• You have an understanding of the influencer marketing landscape, including recent industry trends & knowledge of the Nordic celebrity & influencer scene, as well as global creators & personalities 
• You have experience as a project or campaign manager
• You are data driven & have basic Excel/Google Sheet skills 
• You have strong relationship management skills 
• You are highly self motivated individual with a hands-on mentality 
• Requirement: Full proficiency in Swedish, Danish or Norwegian & English, additional languages are a plus 

We offer

• A significant discount on your weekly HelloFresh box
• Annual learning & development budget
• Subsidized healthy lunches
• Comprehensive relocation assistance to move to the Nordics plus visa application support
• Mental health support through online subscriptions
• Monthly pension scheme including health insurance benefits 
• A diverse & vibrant international environment of 35+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe 
• Additional perks: Nordic Language classes, discounts for our neighboring gyms, company events & parties, fruit & snacks in the office & free Friday bar

Are you up for a challenge?

• Apply with your CV (In English please)
• If we see a match, youll have a call with one of our recruiters to share more about what you can bring to the team
• Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
• We will be conducting interviews on an ongoing basis & will close down the position once the successful candidate has been found.