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HelloFresh // meal kit delivery
New York, New York    Posted: Saturday, March 14, 2020
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Come see whats cookin at HelloFresh!
At HelloFresh, we want to revolutionize the way we eat by making it more convenient & exciting to cook meals
from scratch. We have offices all over the world & we deliver delicious meals to millions of people.
We are the industry leader in meal-kit subscription services & were growing all the time. We have distinct meal-
kit services that cater to everyone with the most menu variety in the market, which allows us to reach an
incredibly wide population of people.
The HelloFresh team is diverse, high-performing, & international, & our work environment is an inspiring space
where you can thrive as a result.
Job Description:
As the Senior Associate for Paid Social, you will be responsible for assisting in identifying & scaling cost-effective
customer acquisition campaigns across major paid social channels. You will help develop & execute the
campaigns, perform campaign trafficking, & use analytics to inform decisions & drive execution to optimize a
significant marketing budget against company goals.
You will
Plan, design, & execute paid social (Facebook, Pinterest, etc.) campaigns from execution to completion.
Help paid social team with campaign trafficking, campaign launch, reporting, & analysis
Assist to optimize campaign performance towards activation, retention, & reactivation goals.
Analyze & report on campaign KPIs to key stakeholders.
Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.(targeting,
optimization, creative direction, etc.)
You are
Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
Detailed oriented & fast learner
Familiar with the fast-paced, demanding & analytical startup environment
A positive mindset towards challenges & new opportunities
At a minimum, you have...
A bachelors degree with a strong academic record and/or proven relevant experience in a performance
marketing or highly commercial role.
Experience working with performance marketing metrics & platform reporting.
Strong analytical ability & problem-solving skills. Able to use data to optimize day-to-day performance.
Strong organizational skills & project management ability
2+ years of experience directly managing Facebook campaigns on the client-side or at a performance
marketing agency.

Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and
Experience working with FMPs such as Smartly, Kenshoo, 4C, etc.
Experience working with multiple social media platforms, such as Pinterest, Tiktok, etc.
Experience with Microsoft Excel & Google doc

It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race,
color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information,
disability or because he or she is a protected veteran.

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