About The Team:
This is a unique opportunity for a strategic, growth-focused candidate to take ownership & scale some of our most exciting performance marketing channels across both offline & online platforms. Youll work in a high-performing, fast-growing team where collaboration & focus are key to achieving our shared growth goals. We foster an engaging & supportive environment where every team member feels valued. You'll have the trust & autonomy to manage channel budgets, creating innovative campaigns that drive results. Were a fast-paced, forward-thinking team, always looking for ways to make an immediate impact, so adaptability & a proactive mindset are essential. At HelloFresh, we are data-driven & performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. Its this connection between our work & its impact that fuels our passion for growth & innovation within the marketing team.

What You Will Be Doing:

• Channel Management: Oversee the end-to-end management of influencer channels for HelloFresh & Green Chef, including planning, execution, & reporting. Develop & implement a comprehensive testing roadmap, & provide detailed performance updates to management on a weekly & monthly basis.
• Partnership Negotiations: Work closely with global & legal teams to secure favourable commercial agreements with top-tier influencers, ensuring mutually beneficial outcomes.
• Campaign Development: Create tailored briefs for large-scale influencer campaigns, driving engagement & brand recognition.
• Growth Strategy: Identify & leverage new growth opportunities within both paid & organic influencer marketing, staying ahead of industry trends & innovations.
• Project Support: Offer ad-hoc support for major cross-channel initiatives, integrating influencer marketing efforts across all platforms.
• Cross-Functional Coordination: Serve as the key point of contact between local & global brand teams to refine messaging for diverse audiences. This includes optimising landing pages, campaign briefs, & overall content strategies.
• Collaborative Innovation: Proactively identify synergies between social channels (e.g., Instagram, YouTube) & propose multi-channel strategies to enhance performance & achieve impactful results.
• Team Leadership: Manage & mentor a marketing specialist, overseeing administrative support tasks & fostering their professional development. 

Strategy, Budget Management & Performance 

• Contribute to the annual marketing planning & budgeting processes, & assist in the development of a clearly defined influencer marketing strategy.
• Support the marketing strategy by gathering insights through both quantitative & qualitative methods, including market trends, creative analysis, & channel analytics.
• Drive innovation within the testing pipeline to optimise performance KPIs.

Who You Are:

• Previous experience & strong track record in Influencer Marketing is required.
• Understanding of operating in performance marketing role & team.
• Previous experience within sales, business development or partnerships would be very advantageous. 
• Passion for identifying & unlocking new growth opportunities.
• Previous external/partner communication experience with the ability to build strong rapport with internal & external partners, for example, agencies.
• Highly organised & performance-orientated with the skills to manage multiple live campaigns.
• Extremely smart, analytical, & data-driven, with a background in growth marketing.
• A proactive communicator who can present data & strategies effectively to diverse stakeholders.
• Ready to take ownership, drive impactful results, & thrive in a dynamic, high-performance team.

What you will get in return:

70% off HelloFresh or Green Chef boxes
Company pension scheme
Gym membership
Bupa private medical insurance (including dental & family cover options)
Electric vehicle scheme
Mental health first aiders & an employee assistance programme
Dog friendly office! (London site only)
Nursery support scheme
Cycle to work scheme
Group Life Assurance

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home & in the office. For more details on eligibility & how this applies to the role you're applying for, please consult with your recruiter.