About the role

The Associate Director, Brand Management RTE (Ready-to-Eat portfolio) will play a key role scaling our Ready to Eat brands (Factor_ & YouFoodz) across HelloFresh Groups International Markets. This role will be responsible for developing & executing brand strategies that drive awareness, engagement & growth across our Ready-to-Eat product category at HelloFresh Group. These brand strategies will define a sharp target audience, brand guidelines, & key messaging & translate these into marketing plans across our ready-to-eat markets in collaboration with local marketing teams. 

The role will support our Factor_ brand across European markets & Youfoodz as a single market brand in Australia. As a member of the International Brand team, this role will be a key connector between the local Factor_ teams, Product, Product Marketing, Brand Management for Mealkit brands, Growth/Channel teams & Consumer Insights.  The role is Berlin based, with frequent travel to Amsterdam.

The successful candidate will have a proven track record of shaping brands, driving brand equity, & ensuring a consistent brand experience across all touchpoints to drive meaningful growth. Given the growth trajectory of our RTE portfolio & the structure of the Factor_ EU team, the individual will need to work in an agile & entrepreneurial way to support these local teams & draw on central resources & resources to help accelerate our RTE brands.

The Associate Director, Brand Management RTE will report to the Senior Director, Brand Strategy & Marketing as part of the International Brand team.

What youll do

Strategic Brand Development:

• Work with Sr Director Marketing Factor_EU & local Growth Leads to refine & augment the Factor_ brand positioning to ensure product/market fit in European markets
• Define the complementary portfolio roles of RTE alongside our Mealkit Brands in INTL markets in partnership with INTL Brand Management Team for HelloFresh, so that we can grow total share of market & revenue as HelloFresh Group
• Build RTE category insight, trends, competitor understanding & customer needs to refine our brand strategy in partnership with the Market Research & Insights Team
• Facilitate knowledge sharing & repeatable best practice between individual markets & RTE brands 

Brand Identity & Messaging:

• Oversee the evolution of the brand's visual identity, packaging, messaging, & tone of voice for EU markets in partnership with the Creative Team & Factor_N.Am team
• Partner with in-house creative teams & local Growth Leads to ensure brand consistency across all channels, campaigns, & communication materials
• Develop key messaging, competitive claims & proof points that give our brands a leading point of difference, in collaboration with the Product Marketing team

Marketing Campaigns

• Support Local Growth Leads in delivering localised cross channel annual marketing plans across Performance Channels, PR, Events & Activation, briefing assets to the Creative team, & local agency partners
• Define our media strategy & drive creative best practice & performance in consultation with Channel Leads & Local Growth Leads so that we drive maximum efficiency across our marketing mix for RTE brands

Brand Performance /Brand Equity measurement

• Monitor brand equity & brand funnel health, alongside our competitive set in partnership with the Market Research & Insights team
• Defining opportunities & challenges that can need to be addressed through product innovation or marketing communications as a result of our brand performance 
• Matrix Operating Model
• Create repeatable best practices to ensure speed & efficiency as our RTE marketing model evolves & matures
• Be an agile & entrepreneurial leader who can coordinate quickly between teams & leverage the best of central processes & expertise, while remaining agile & in sync with the entrepreneurial nature of our RTE brands

What youll bring

• Masters degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience in brand management, with a track record of successfully developing & executing brand strategies that drove growth
• Strong leadership & team management skills, with the ability to inspire & motivate cross-functional teams (excels at working in a matrix)
• Experience in devising, & executing, impactful strategies in consumer (tech) businesses at scale
• Exceptional strategic thinking, problem-solving, & analytical skills
• Excellent communication & interpersonal skills
• In-depth knowledge of market trends, consumer behavior, & competitive landscape
• Agile & entrepreneurial working style, suited to scale-up size businesses

What we offer 

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!