LOCATION: LONDON
DURATION: 6 months
HYRBID WORKING POLICY: 3 days in the office / 2 days remote
WHO WE ARE
We are RAPP world leaders in activating growth with precision & empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviours, & aspirations.
We foster an inclusive workplace that values diversity & emphasises personal well-being.
THE ROLE
As the Business Analyst specialising in AI & Process Transformation, you will be a key driver in defining, analysing, & re-engineering our core business processes. Your work will help standardize operations & integrate AI-driven automation, ensuring that our delivery mechanisms are both innovative & efficient. Working closely with the SVP Transformation & our process documentation librarian, you will create comprehensive documentationincluding process diagrams, playbooks, & multimedia training contentto support the agencys transformation initiatives.
Key Responsibilities:
Process Analysis & Design
- Conduct thorough assessments of current workflows & business processes across the agencys operations.
- Identify pain points, redundancies, & opportunities for AI integration & process automation.
- Define transformation strategies that standardize & optimize operations, ensuring scalable & measurable improvements.
Business Process Re-engineering
- Collaborate with cross-functional teams to map as-is & to-be processes.
- Develop detailed process documentation, including visual process diagrams, playbooks, & multimedia training materials to facilitate consistent rollouts of new workflows.
- Recommend & strategize the integration of AI capabilities, ensuring that proposed changes effectively enhance the marketing operations while aligning with overall business objectives.
Documentation & Knowledge Management
- Work closely with the SVP Transformation & the designated librarian to create & maintain a comprehensive repository of documentation that is simple to understand & maintain
- Ensure that all process documentation is clear, accessible, & up to date, serving as a crucial resource for training & operational guidance.
- Develop & deliver multimedia training content to support the agencys transition & onboarding of new automated processes.
Stakeholder Engagement & Communication
- Liaise with various operational teams within the agency to gather necessary insights & validate process requirements.
- Present analytical findings & transformation roadmaps to senior leadership, ensuring clear communication of benefits, timelines, & key milestones.
- Act as a bridge between technical & non-technical teams, facilitating a smooth understanding of AI integration & automation potentials.
Innovation & Continuous Improvement
- Stay abreast of the latest trends & commercial capabilities in AI & BPM (Business Process Management) systems.
- Proactively identify opportunities to integrate new technological solutions & best practices within the marketing domain.
- Monitor post-implementation performance of re-engineered processes to drive iterative improvements.
REQUIRED EXPERIENCE
- Proven experience as a Business Analyst within a marketing agency or similar agency environment, with a solid understanding of marketing operations & processes.
- Demonstrable knowledge of current commercial AI capabilities & their practical applications in process automation.
- Core experience in process analysis, business process re-engineering, & the creation of clear, structured process documentation (including process diagrams & multimedia training content).
- Familiarity with BPM systems is a bonus.
- Strong analytical, problem-solving, & project management skills, with an ability to matrix manage across the business at all levels
- Exceptional communication & stakeholder management abilities, with a knack for translating complex technical concepts into actionable strategies for business users.
- Ability to work collaboratively in a fast-paced & transformational environment, adapting quickly to evolving priorities & technologies.
- Bachelors degree in business, Marketing, Information Systems, or a related field; a relevant postgraduate qualification is an advantage.
What We Offer:
- The opportunity to be at the cutting edge of digital transformation in the marketing agency space.
- A collaborative & innovative working environment with a strong focus on professional growth & development.
- Direct exposure to transformational projects & strategic decision-making processes led by senior leadership.
Join us on our transformative journey to redefine marketing operations through innovative AI-driven process re-engineering. We look forward to welcoming a forward-thinking Business Analyst who is ready to drive change & deliver exceptional outcomes in a dynamic agency environment.
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