Senior Manager, Marketing Operations at Newsela In Other

Senior Manager, Marketing Operations
Newsela // instructional content platform

The role:

As the Senior Manager, Marketing Operations at Newsela, your role is pivotal in managing & optimizing all aspects of marketing operations in our next phase of business growth. You will lead a team, & deliver on program activations & key projects. You will manage marketing technology, optimize processes/systems, & analyze data to enhance the way we work, drive demand, & engage with educators across Newsela products.

You will:

Oversee all aspects of marketing operations, including people management, marketing automation, campaign operations, website operations, reporting, marketing tech stack management, & vendor management.
Develop & implement an overarching marketing operations strategy & roadmap in line with Newsela marketing objectives & key results (OKRs).
Own & optimize our marketing tech stack, including Marketo, Drift, Wistia, Sendoso, & Webflow.
Ensure Newsela martech systems meet data privacy, compliance, & governance standards.
Optimize lead management processes, including lead scoring & attribution, collaborating with go-to-market (GTM) & program leads to define, document, measure, & improve effectiveness & performance.
Partner with customer team stakeholders to align marketing operations with customer operations (sales & customer success operations).
Partner with Software Engineering leadership & developers to deliver on projects related to website development.
Partner with the Data & Analytics team to build & optimize reports & dashboards to enable data-driven decision making throughout the marketing team.
Provide strategic guidance & support to your team members, fostering a culture of continuous improvement & efficiency.

Why youll love this role:

You & the marketing operations team will implement best practices, foster continuous improvement, & create scalable processes that directly impact demand, growth & engagement for Newsela.
You understand why operational excellence is required to scale business practices & to enable GTM teams in achieving business goals & outcomes, & you will have the opportunity to work on projects that drive significant impact across Newsela.
You are a trusted partner across teams, & thrive when solving complex business challenges involving data, systems, & processes.

Why youre a great fit:

You have 5+ years of experience in marketing & marketing/revenue operations, ideally in a B2B SaaS environment.
You have strong technical proficiency with marketing & sales technology, are certified in Marketo (or have equivalent experience), & are proficient with Salesforce CRM.
You have led martech implementations or migrations; experience with implementing a new Marketing Automation Platform (MAP) is a plus.
You have demonstrated success in improving key marketing metrics through providing data insights & making processes more efficient.
You have an analytic mindset, & are comfortable working in Google Sheets/Excel & BI tools (e.g. Tableau).
You have excellent communication & people management skills.

Base compensation: $112,000 - $125,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.

Why youll love working at Newsela:

Health & Wellness: Access to the worlds leading medical experts for healthcare (pets included!). Discounts & resources to stay healthy: mind, body, & soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs & time off to take care of your family & yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, & integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, & individual development plans aligned with your personal & professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

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