The role

As the Product Marketing Lead, Strategy & Innovation, you will be a key Individual Contributor shaping the future of our physical & digital product experience across multiple international markets. You will drive high-impact initiatives across Packaging, Product Branding, & strategic physical & digital product innovations.

In this role, youll define the product strategies needed to solve real consumer pain points, & youll own complex, cross-functional projects that push our offering forward. Youll have the autonomy to influence how our products show up in the worldensuring they are compelling, customer-centric, & aligned with our global growth ambitions.

What youll do

Product Branding

• Global PMM Lead: Serve as the global PMM point of contact for all Packaging initiatives, owning Product Branding across packaging, private label experiences, outer box design, & in-box moments.
• Design & Insights: Turn insights, research, & testing into world-class packaging design, naming, & claims that drive customer clarity & conversion.
• Governance & Playbooks: Build global guardrails, best practices, & playbooks that ensure consistent, high-quality execution of packaging, claims, & product co-branding.

Go-to-Market (GTM) for Product Innovation

• Lead GTM Strategy: Architect & lead go-to-market strategies for new physical & digital product innovations, subscription features, & multi-market launches.
• Private Label Strategy: Partner with Product & Creative teams to define the positioning, visual identity, & communication strategy for todays & tomorrows Private Label products.

Messaging & Claims Optimization

• Narrative Ownership: Act as the messaging expert, turning brand strategy into sharp product narratives & actionable packaging briefs.
• Claims Leadership: Champion product-led claim development across packaging & marketing to ensure they are both compliant & compelling.
• Consumer Relevance: Work with Consumer Insights & cross-functional partners to convert product attributes into meaningful, market-ready proof points for multi-market campaigns

What youll bring

• PMM Expertise: 8+ years in Product Marketing or related functions within fast-paced, high-growth or tech-driven environments.
• GTM & Messaging Mastery: Proven track record developing impactful narratives & go-to-market strategies across diverse customer segments.
• Product & Packaging Acumen: Experience in packaging innovation, design systems, or FMCG claim requirements is a strong advantage.
• Brand Insight: Strong brand strategy competence with the ability to tie brand positioning to demand-driving product tactics.
• Execution Excellence: A project leader who thrives in complexity, delivering high-quality output under tight timelines.
• Cross-Functional Fluency: Demonstrated success partnering with Tech, Product, Creative, Legal, & Consumer Insights teams to connect product innovation with customer value.

Data-Driven Mindset: Skilled at leveraging insights & analytics to optimize product marketing strategy & execution.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.