RAPP Chicago is looking for a Data Scientist to join our award-winning Marketing Sciences team.

WHO WE ARE:

We think too much marketing isnt us. Its mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all, & its dull.

When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers.

We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly, we value every individuals wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action & customer experience management.

Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists & creatives know how to get it to them.

RAPP is an integral part of Omnicoms Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, & data & marketing scientists across 40 global markets.

YOUR ROLE:

The Data Scientist provides supports the development of actionable insights, algorithms & computational solutions to real-world marketing challenges through the application of technology-based mathematical methods. Under the direction of the VP, Advanced Analytic Solutions, the Data Scientist works with multidisciplinary teams to inform, power, measure & optimize marketing efforts.

RESPONSIBILITIES:

• Analyzes large & small internal & external datasets to extract actionable insights
• Develop statistical models to drive targeting, messaging & strategic decision-making, which may include & is not limited to:

• Marketing Mix (MMM) & Marketing Attribution (MTA) models
• Profile-based, Behavioral, LTV & other customer segmentation models
• Response, look-alike, loyalty, net lift & other sales models
• Survival Analysis, In-market & other timing models
• Leads, sales & other KPI forecasting models
• Support iteration & feature enhancement of existing models
• Create new or challenger models with methods, data, and/or tools that are currently not in production
• Aid in code standardization, review, & versioning to increase efficiency & streamline process
• Collaborate with other disciplines to explain insights around statistical output that helps describe the targeting group, consumer, or model tier to non-technical audiences

REQUIREMENTS:

• Masters degree in Computer Science, Data Science, Business Analytics, Statistics, Economics, or related discipline/ experience
• 1-3 years experience applying statistical analysis and/or analytics-based programming to model, forecast and/or answer tactical & strategic questions
• Working knowledge of database marketing principles, & databases & structure
• Proficient in R or Python
• Ideal candidate will have basic experience across programming languages
• Strong written & verbal communication skills
• An aptitude for data visualization & using Data Science to tell a story is a plus

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Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $70,000 - $90,000. This range is specific to Chicago & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.