At HelloFresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, weve become the global market leader in the meal kit sector & inspire millions of home cooks across the globe every week. Weve also launched other exciting brands, including our ready-to-heat subscription service, Factor, which is revolutionizing the category in Europe.

About the job

HelloFresh Group is looking for a powerhouse Lead Copywriter to join our Creative Studio. Youll bring high-level brand thinking & sharp execution to our creative assets, & youll play a role in shaping the voice of our global brands while driving performance across multiple channels.

The role is ideal for a seasoned agency creative looking to move in-house without sacrificing creativity or collaboration. Youll interpret briefs, pitch ideas, write attention-grabbing copy, & help lead a team of talented local & global writers.

This position is based in Berlin, with mandatory minimum office attendance three days per week, working in our studio in Moabit.

What youll do

• Write compelling, on-brand copy for multiple touchpoints & channels, especially TV, OOH, paid social, YouTube, display, & CRM. 
• Ideate & conceptualize smart, original campaign ideas based on strategic & creative briefs.
• Collaborate with stakeholders to ensure creative alignment & guarantee effective outcomes.
• Provide clear, constructive feedback to writers across local & global teams.
• Uphold & evolve our tone of voice & messaging guidelines.
• Use generative AI technology for ideation, creation, iteration & integration into our marketing ecosystem. 
• Work with designers, videographers, photographers, & motion designers to bring creative ideas to life.
• Rigorously proofread copy, ensuring there are zero typos or grammatical errors.
• Manage content via Google Suite & Jira so that it flows smoothly to stakeholders & translators.

Who we are looking for

• A full-time, Berlin-based copywriter. (HelloFresh Group provides relocation assistance if the successful candidate is not based in Berlin).
• BS/MS from a top-tier university in Communications, Marketing, Creative Writing or another related field of study.
• 8+ years of experience in copywriting or communications, preferably at a top-tier agency.
• A proven track record of writing high-impact, English-language copy across major marketing channels, especially TV, OOH, paid social, YouTube, display, & CRM.
• A strategic thinker who sees the big picture, but also masters the line-by-line details.
• Experience integrating artificial intelligence tools into creative processes, especially engineering prompts to create & iterate content based on briefs, as well as finding efficiencies in the customization & localization of copy for complex audience requirements.
• Experience developing marketing campaigns from brief to ideation to rollout.
• Comfortable working within brand & tone guidelines, but knowing when to push the boundaries.
• Ability to write for multiple projects, markets, languages, & brands simultaneously, changing tone & tactics as needed.
• A curiosity about our audiences, & the ability to interpret performance data to refine copy.
• Experience working for food or tech brands is a plus.
• Experience with the localization processes is a plus.
• Knowledge of German, French, Italian, Spanish, Swedish, Norwegian, Danish, or Dutch  is a plus.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

To apply, please complete the application & send us a portfolio of your work for TV, OOH, social media, & any other channels. Were excited to see what you can bring to the team.

After submitting an application our team will review this & get back to you within 5 business days.