Kepler executes engineered marketing, where every message & ad delivered helps create a more personalized & productive relationship between brands & their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two & by harnessing data & technology across all paid digital media & data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team & our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company.
- We're fun. You'll work with & learn from the smartest people in the industry & have a blast doing it.
The Role:
The Data Strategy & Analytics Associate Director (Retail Focus) plays a critical role in ensuring client & company success by understanding our clients' tech, analytics, & data strategy, defining a learning agenda that directly ties to clients core business questions, & collaborating closely with internal teams & clients to deliver against it. You & your team will work to find insights that will improve and/or explain campaign & business performance, leverage innovative measurement technologies to make data-driven decisions, & recommend & implement new solutions where there are gaps in client tech. Youll have opportunities to build knowledge & expertise in specific solutions across reporting & visualization, MarTech tools, & measurement & will act as a leader & mentor for the analysts and/or managers on your team as well as the department more broadly.
The position requires strong quantitative & communication skills, a passion for advancing retail client marketing & measurement strategy, particularly within the Amazon ecosystem, a sense of personal accountability, & a desire to be part of a tightly-knit team thats out to change the industry.
While each client engagement is unique, you will:
- Act as the senior point of contact across an assigned client portfolio, with ultimate accountability for measurement strategy & technology & clear, accurate delivery of insights & reporting
- Collaborate with media & measurement partners to ensure effective adoption of the marketing technologies our teams leverage (ie: brand lift studies, data clean rooms, especially AMC, MMM partners)
- Work with your teams to effectively translate data into information, quickly identifying & clearly communicating the so what to senior client leaders
- Directly lead a team of 3-5 analysts & managers and, as a leader, provide strategic guidance & thought leadership across Keplers functional teams
- In partnership with senior leadership, guide our departmental best practices, team staffing, training & development
- Act as an early adopter for Keplers proprietary marketing tools & technologies, providing critical feedback to progress our toolkit & encouraging adoption across the organization
- Inspire, coach & mentor staff across multiple disciplines
Desired Skills & Experience:
- 5-8+ years experience paid media/marketing analytics, statistics, digital media strategy, data science or ad tech
- A background in retail media analytics is preferred
- Ideally possess strong SQL knowledge, experience with AMC (Amazon Marketing Cloud) or other data clean rooms, & experience with driving testing agendas & designing advanced tests to the extent that they can support junior team members in developing analysis as well as business development & new client implementations.
- Strong background in analytics, statistics or strategic insights generation
- Direct experience designing & measuring lift or incrementality experiments & familiarity with other digital marketing measurement solutions (e.g. MMM, attribution)
- Strong client presence; experience building relationships & driving change at senior levels within enterprise organizations
- Experience leading teams with proven ability to develop junior & mid-level staff
- Ability to apply innovative thinking to solve complex marketing challenges, developing & prioritizing analytical roadmap to inform team decisions & client outcomes
- Appetite for learning new technologies & interest in automating workflows through the use of AI
- Process & detail oriented; takes a roll up your sleeves approach to leadership & best practice development
- Excellent listening, written & verbal communication skills
- Effective time management skills ability to prioritize & meet deadlines
- BA/BS degree required
Transparency is fundamental to Keplers culture. Our compensation strategy is designed to attract, reward, & retain the talented employees that drive Keplers growth & success. We aim to offer competitive direct compensation & a rich indirect compensation program that demonstrates the value we place on our employees & their wellbeing.
Total Compensation:
- Base Salary: $105,000 - $125,000
- Target Annualized Discretionary Bonus: 5% ($5,250 - $6,250)
- Target Total Cash: $110,250 - $131,250
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women & people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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