As a Marketing Science Director your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to stakeholders. You bring 10+ years of experience working with data to drive better customer experiences & business outcomes. You have in-depth experience working with data & platforms to develop customer-centric experiences leveraging content management systems, ad platforms, & personalization platforms.

You have experience identifying opportunities to expand engagements & grow revenue, influencing client decisions through logical & consistent guidance. You excel at managing client deliverables across multiple work streams.

You also thrive in a global operations context, working on multi-discipline projects to drive analytics best practices & thought leadership. Leveraging your leadership skills to supervise & develop a passionate team (including work priorities, timelines, deliverables, & training) is something youre looking for, & youll expose them to Marketing Science sub-disciplines to develop their expertise.

You will:

• Drive platform advancement by thinking strategically about how data, technology, & content can be used to enhance user experiences & deliver stronger business outcomes.
• Partner with clients & cross-functional teams to expand adtech, martech, measurement, & personalization capabilities across websites & marketing channels.
• Guide the evolution of web analytics & data collection frameworks based on the long-term needs of client's business.
• Develop multi-phased roadmaps to advance client analytics maturity & prioritize feature enhancements to platform capabilities.
• Lead the ideation, development & execution of measurement strategies & frameworks in support of performance marketing campaigns & always-on tactics.
• Provide feedback & recommendations to shape analytics deliverables & oversee the development of ETL workflows & data pipelines to support reporting.
• Mentor a team of marketing science analysts & data engineers, & construct learning plans & skill development tracks to guide team development.

You have:

• 5+ years of experience managing marketing or data analytics operations for large brands, digital agencies, consultancies, adtech vendors, ad platforms, or similar.
• In-depth knowledge of what it takes to deliver connected digital experiences to users, & are comfortable defining the data, technology, & operational requirements needed for enablement.
• Strong understanding of the digital media landscape, industry measurement practices, & the strengths & weaknesses of marketing channels & vendors.
• Extensive experience with web analytics & a/b testing tools such as Adobe Analytics, GA360, Google Analytics 4, or Adobe Target.
• Extensive experience with tag management & data collection using tools such as Google Tag Manager, Adobe Launch, or Tealium.
• Strong awareness of the capabilities of media platforms such as & Google Campaign Manager, Google Ads, Meta (Facebook/IG), & TikTok for Business.
• Familiarity with leading AdTech & MarTech vendors such as LiveRamp, Flashtalking, Clinch, Lucid, or Nielsen.
• Familiarity with leading CRM, CDP, Email, & marketing automation tools such as Salesforce, Klaviyo, Segment, or Marketo.
• Familiarity with the foundational building blocks of web development & data collection such as Data Layers, HTML, CSS, JavaScript, JSON, & jQuery.
• Knowledge of current data privacy best practices & an understanding of the changing landscape & its impact on media targeting & attribution.
• Excellent communication & presentation skills to a variety of audiences, including executive leaders, creative, tech, media, project management, account, & client teams.
• Strong collaboration, project management, & team building skills.

What We Offer

Global maternity & parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, & flex days
Six free therapy sessions through Therify
Access to online services for families & new parents
Hybrid work options
Extensive winter holiday office closures
Summer Fridays (off at 3:00 PM local time every Friday)
Diversity & Inclusion Board with 12 affinity groups
Funding towards internal learning & development
Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, & employee experience possible! CM new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration & team relationships.

Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.