Omada Health is on a mission to inspire & engage people in lifelong health, one step at a time.  

Job overview:

The Omada Marketing team is focused on creating awareness & engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy & development of prospect marketing campaigns across email, direct mail, digital, & client-led channels.

Reporting to the Director, Growth Marketing, the Growth Marketing Manager will be responsible for planning, strategizing, developing & optimizing marketing communications designed to acquire new members. In addition, the Growth Marketing Manager will identify & test new opportunities outside of our current channels to expand our reach. 

About you:

• 5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred
• Direct marketing experience must include developing email, direct mail & digital campaigns to drive acquisition
• Experience with lifecycle marketing, audience segmentation & personalization
• Comfortable & competent in evaluating creative assets, including email designs, imagery, & copywriting, to ensure alignment with brand guidelines, messaging, & campaign objectives
• Proven ability to provide clear & constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience & drive enrollments
• Experience developing & executing A/B & multivariate tests across email, direct mail & landing pages
• Data driven; well versed in marketing analytics & knowledgeable about factors that contribute to enrollment rate
• An attitude of constant optimization - scaling whats working & improving whats not
• Experience writing clear & succinct creative briefs that provide the necessary direction to align cross functional teams
• Experience managing & communicating with agency partners
• Demonstrated history of successfully managing complex projects
• Ability to work independently
• Exceptional project management & organizational skills; attention to detail is a must 
• Ability to effectively manage multiple competing priorities & ambiguity
• Strong communication & interpersonal skills 
• Customer-centric & passionate about serving Omadas customer base

Your impact:

 As a Growth Marketing Manager at Omada Health, youll have a chance to make a significant contribution by developing new & optimizing existing strategies to maximize enrollments. In this role, you will: 

• Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, & client-led channels.
• Plan, launch & measure tests in email, direct mail, digital, landing page & new channels, in collaboration with cross-functional stakeholders such as analytics, marketing operations, & agency partners. 
• Build creative briefs & work with the creative team & partners to scope, produce & iterate on campaign creative. 
• Monitor campaign performance & continually identify opportunities for improvement. 

Bonus Points for:

• Experience in Healthcare, B2B2C, or high-growth environments
• Hands on experience working with CRM & marketing automation platforms (Marketo, Braze, Salesforce preferred)
• Skill in using Adobe Creative Suite for design modification
• Deep analytical skills & experience with Tableau

Benefits:

• Competitive salary with generous annual cash bonus
• Stock options
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, & connect with loved ones
• Generous parental leave
• Health, dental, & vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Two giftable Omada enrollments per calendar year
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Start with Trust. We listen closely & we operate with kindness. We provide respectful & candid feedback to each other.
• Seek Context. We ask to understand & we build connections. We do our research up front to move faster down the road.
• Act Boldly. We innovate daily to solve problems, improve processes, & find new opportunities for our members & customers.
• Deliver Results. We reward impact above output. We set a high bar, were not afraid to fail, & we take pride in our work.
• Succeed Together. We prioritize Omadas progress above team or individual. We have fun as we get stuff done, & we celebrate together. 
• Remember Why Were Here. We push through the challenges of changing health care because we know the destination is worth it.
  
  

About Omada Health: Omada is a virtual-first chronic care provider that nurtures lifelong health, one day at a time. Our care teams implement clinically-validated behavior change protocols for individuals with prediabetes, diabetes, hypertension, & musculoskeletal issues for consistent improvements that stack up. With more than a decade of experience & data, & 24 peer-reviewed publications that showcase our clinical & economic results, we improve health outcomes & help contain healthcare costs. 

Our scope exceeds 1,800 customers, including health plans, health systems, & employers ranging in size from small businesses to Fortune 500s. Omada is the first virtual provider to join the Institute for Healthcare Improvements Leadership Alliance, reflecting our aim to complement primary care providers for the benefit of our members, & affirming our guarantee to every partner: Omada works different.

Omada is thrilled to share that weve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, & ways of thinking. We strive to build an inclusive culture where differences are celebrated & leveraged to inform better design & business decisions. Omada is proud to be an equal opportunity workplace & affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State & Washington State Base Compensation Ranges: $121,600 - $152,000*, Colorado Base Compensation Ranges: $109,440 - $136,800*. Other states may vary.

This role is also eligible for participation in annual cash bonus & equity grants. 

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills & experience, & other business considerations.

Please click here for more information on our Candidate Privacy Notice.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, & ways of thinking. We strive to build an inclusive culture where differences are celebrated & leveraged to inform better design & business decisions. Omada is proud to be an equal opportunity workplace & affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.