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Vayner Media // social-first digital shop
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Whats up? Were VaynerMedia! We are a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan & Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

Culture is our key & Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative & strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in & day out, we propel some of the biggest brands in the world to the intersection of attention & culture. In APAC, we are proudly +250, servicing a diverse client all around the region.

WE are searching the Korea landscape for a Social Insights Analyst that will be an expert in research & analysis while interested to dive into the trend-spotting areas such as index scoring & validation.

Research & Analysis

  • You will be responsible for hosting discovery sessions with the agency's clients to understand the business & marketing needs & report or research objectives
  • You will translate this into constructed queries & research or report plan that will monitor the social conversation for clients brands, competitive brands, Influencers, programs, products, marketing campaigns, & events.
  • You will deep dive into the data to uncover drivers of social buzz, then translate the data into a compelling story.
  • Youre accountable for deciphering what is important, meaningful data & then communicating the concise story in a way that allows the business to make decisions based on the reports.

Trend Spotting

  • You will monitor emerging trends daily through social listening or desktop research to share underpriced opportunities to clients
  • You will be responsible for owning methodology & collecting trend sources for your market & create a semi-automated workflow that can pickup daily social triggers

THE TASK AT HAND

  • Consult stakeholders on topic definitions, social listening measures & filters to define objectives & set deliverables for standard & custom reports. 
  • Implement social analysis for campaigns/events & present insights back to inform content /Media decisions for campaign/event activities & advise on actions to take from optimizations standpoint.
  • Social listening tool setup including building queries using query parameters, & dashboards on given social listening tools or social analytics tools.
  • Take initiative on the refinement of query parameter setup to ensure accurate & insightful mention analysis is available to report on by the end of the reporting period.
  • Pull & interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, & unobvious observations & insight etc.
  • Create & edit reporting deliverables for Google slides, Newsletter & Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables, & infographics, & provide actionable insights based on concrete data. 
  • At times be the direct client contact for regional projects & coordinate work amongst junior analysts
  • Manage a deliverable calendar of recurring scheduled & ad hoc reports. 
  • Good housekeeping - upkeep of shared calendars & the storage of report agreement documents & delivered reports.

QUALIFICATIONS

  • 1-2 years of professional experience social media marketing, social media analytics, & measurements, social listening or social media management or community management
  • Minimum 1 year of experience in online/social analytics
  • Moderate experience in client communications & managing their expectations
  • Excellent written & verbal communication skills & proven ability to transform data into a concise, yet compelling story.
  • Ability to synthesize information & produce insightful & accurate analysis & recommendations.
  • Good mix of technical understanding, business sense, managerial/connecting & Interpersonal skills
  • Strong familiarity & understanding of social media platforms such as YouTube, Twitter, Instagram, Facebook, TikTok, Chat applications, is required.
  • Relevant experience pulling data from social media listening/analytics tools such as Brandwatch, Sprinklr, Meltwater, Google Studio,  etc.

What you should know about VaynerMedia

Think lab & not agency. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. Were willing to break rules, try new things, & test hypotheses if it means better understanding our craft. Its fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, & the opportunity to collaborate with the talented & enthusiastic crew, work with big brands excites you, as it does us. We cant wait to meet you.

 
 
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