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Persado // AI-powered copywriting
Product, Full Time    New York City    Posted: Friday, June 14, 2019
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Who We Are

Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement & revenue performance. CMOs from the worlds most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI & advancements in linguistic science to unlock the power of words & emotionally engage consumers, one by one, moment by moment at scale.

The Persado Message Machine uses sophisticated AI, data science, computational linguistics & machine learning to generate the perfect message for every campaign by leveraging the worlds most advanced marketing language knowledgebase of more than one million tagged & scored words & phrases. Marketers gain full visibility with quantifiable results & data-driven insights to identify the trends & emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.

What We Are Looking For:

We are looking for an experienced Product Director to lead a group of talented product managers & take ownership of our proprietary AI-powered marketing language. You will own the roadmap of the existing product vertical, talk with internal & external stakeholders & deliver items that can bring an impact. You will work with teams of engineers, designers, data scientists & other product verticals to build features & expand our portfolio. If you are an inspiring product leader, interested in innovation, not afraid to get dig into the details & have experience in NLP, knowledge base systems or AI related products then join us in our quest to disrupt the creative industry.

What We Want You To Do:

  • Generate the vision & strategy for your product line, the market position & features that are vital for success
  • Analyze the marketplace, customers, & competitors to determine the right product features & benefits in order to increase market share & retain/grow existing client base
  • Be on top of the roadmap & product backlog, providing guidance & reviewing requirements & stories to ensure proper execution & delivery
  • Drive the team to always be looking at the KPIs to improve
  • Compare product performance against business targets; assessing & managing risks
  • Work closely with engineering to ensure timely delivery of quality products & with data science & innovation team to expand our knowledge base
  • Mentor your team & help them progress towards the next step in their career
  • Engage with customers in order to identify new opportunities & build relationships that will grow our customer base
  • Represent your team both internally & externally, including customer presentations, C-level & company-wide updates on your teams work & roadmap

What We Want To See:

  • 5-7 years of experience in Product Management
  • 1-2 years of experience leading a product team in a high paced tech company
  • Strong agile & lean product development experience
  • Successfully launched a number of high-tech products & were involved in all steps of the product release cycle
  • Experience working with teams for NLP, knowledge databases or AI related products
  • Product management experience for marketing cloud services, campaign management platforms, Martech or Adtech stack - a big plus
  • Experience working with campaign management teams & data scientists
  • Strong Business Acumen

Who You Are:

  • A mentor with a proven track record in managing teams, & getting the best out of them
  • Able to demonstrate a strategic mind-set & communicate this focus to a team
  • Strong collaboration skills with an ability to drive tasks to completion in a lead role
  • Good communication, presentation & interpersonal skills including the ability to work with & influence people
  • Able to deliver results in an exciting & fast-paced environment that requires fresh thinking & innovation
  • Good customer facing experience, working across multiple levels within an organization
  • Data driven, data curious, analytical, spot trends in the data
  • Proven ability to manage multiple initiatives concurrently
  • Be able to cut through the noise & focus on what makes an impact
  • Tech savvy & not afraid to get your hands dirty when needed
  • Excellent written & verbal communication skills
  • Strong technical background - A Bachelors degree in a STEM related field is required, graduate degree is a plus

What We Offer:

By joining Persado, you will be part of a young, creative & dynamic company undergoing rapid growth & transformation into a global market leader.

  • Competitive salary & bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all
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