We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

Were looking for a passionate & inventive Marketing Manager to own & expand Tripadvisors on-site B2B marketing efforts, leveraging hands-on experience with HubSpot to drive increased partnerships with owners & operators across the spectrum of the travel & hospitality industry. Working under the Acquisition & Retention marketing team, you will bring your experience building customer journeys & touch points in HubSpot to drive meaningful & productive relationships with Tripadvisor business partners, with a special focus on adoption of our self-service platform.

This cross-functional role will require building a productive collaboration with multidisciplinary B2B marketing teams & will be instrumental in creating prospective partners on-site experience & ongoing journey with Tripadvisor for Business. In addition to building on-site experiences to support multiple channels, youll also act as a thought partner & innovator in the expansion of our B2B marketing platform, identifying areas of opportunity & leading the full cycle of feature development as needed to drive partner engagement.

What youll do:

• Create & execute multiple initiatives to improve & optimize our use of HubSpot to engage, educate, & enlist prospective partners

• Provide insight & direction to the partner marketing team to research & recommend new features & functionality that can be built in our HubSpot environment

• Lead a small team to manage day-to-day upkeep & continual improvement of the marketing platform while supporting ongoing & new marketing campaigns

• Maintain a close relationship with marketing, engineering, analytics, & sales teams in our partnership marketing efforts

• Maintain a high level of quality control across all active projects

• Act as an advocate for new & promising opportunities to drive engagement & revenue with both proven & emerging tactics

• Cultivate a strong growth mindset within the team

What youll have:

• 2+ years building features & maintaining a first-in-class B2B user experience in HubSpot to facilitate & optimize growth-driven campaigns & customer lifecycles

• 5+ years of experience building & managing on-site marketing placements & landers

• Familiarity with B2B marketing frameworks & technologies

• Fluency with software development methodologies & core practices is recommended

• High-level understanding of core analytics concepts & tools, including Google Analytics. Comfort level with SQL, Snowflake, or Tableau is a plus.

• Experience with core A/B testing concepts & best practices

• Comfort working with a dispersed & largely remote team

• Must exhibit superb verbal & written communication skills with a high degree of comfort interpreting results & communicating insights effectively

• High level of attention to quality & accountability for the features & products you create

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.

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