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The Verge is seeking a strategic & editorially minded Email & Newsletter Marketing Strategist to manage the evolution of our email ecosystem. This role combines hands-on newsletter publishing with lifecycle marketing strategy, & is ideal for someone who thrives at the intersection of journalism, audience engagement, & performance marketing.
Youll manage our editorial newsletter operations & own the marketing email workflow, ensuring our newsletters are sharp, timely, & aligned with The Verges voice, while also using data & segmentation to drive engagement, subscriptions, & reader loyalty. Youll work closely with editors, designers, audience development, & product teams to deliver campaigns that serve both editorial & business goals.
This role reports to the Director of Audience & Subscriptions & collaborates across the Consumer Revenue, Editorial, Growth, & Analytics teams.
WHO WE ARE
The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience.
The Verge is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about whats now, whats next, & whats possible.
As a community of journalists & storytellers, business professionals, creators & technologists, we believe it is a moral & business imperative to amplify voices: to cultivate diversity, equity, & inclusion throughout our organization & media. This applies to our candidates, our teams, our storytelling, our creative work, & our platforms, products, & partnerships.
WHAT YOULL DO
- Oversee the day-to-day editorial newsletter process, partnering with writers & editors to ensure high-quality, on-brand sends across flagship & vertical newsletters.
- Own & execute The Verges marketing email calendar, including campaigns that support audience growth, editorial launches, seasonal promotions, & subscriber retention.
- Lead segmentation & targeting strategies to personalize newsletters & marketing sends based on user behavior, content interests, & lifecycle stage.
- Plan, build, QA, & deploy lifecycle campaigns such as onboarding, winback, renewals, & other automated journeys.
- Collaborate with editorial, design, & product teams to craft email experiences that reflect The Verges editorial voice & design sensibility.
- Develop & maintain an A/B testing roadmap to optimize subject lines, content, design, & send timing for performance.
- Monitor, analyze, & report on key metrics (open rates, CTR, conversions, unsubscribes) & deliver actionable insights.
- Maintain list health & compliance with privacy & legal standards
- Contribute to the long-term roadmap for email at The Verge, including tooling, automation, & audience development opportunities.
WHO YOU ARE
- 35 years of experience managing both editorial newsletters & marketing email campaigns, ideally within a media or publishing environment.
- Deep understanding of audience development, lifecycle marketing, & newsletter strategy.
- Proven experience with Sailthru & CRM platforms.
- Strong editorial judgment & experience working closely with journalists or content creators.
- Solid grasp of email marketing best practices: segmentation, personalization, A/B testing, automation, & compliance.
- Proficiency in email analytics & reporting tools; ability to translate data into recommendations.
- Excellent project management & cross-functional collaboration skills.
- Comfortable editing copy, collaborating on design, & working within tight deadlines.
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! Weve hired chefs who became editors, DJs who became UX designers, & sommeliers who became writers.
WHERE YOULL WORK
This job is remote.
WHY VOX MEDIA?
WHAT WE OFFER
This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
OUR DEI+ COMMITMENT
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves & create their best work. We recognize that great stories, platforms, products & services come from people with all manner of backgrounds & experiences. We recognize that our commitments require ongoing work & sustained attention, as well as adaptation to new insights & best practices. We keep our diversity data public for the sake of accountability, transparency & communication. Learn more about our values here, & our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer & qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).
WHAT COMES NEXT
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, & how to protect yourself from recruitment fraud, here.
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