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Critical Mass // digital experience design agency
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Market Research Director

Are you ready to apply your research expertise to advocate for customers in a global digital agency environment? Your role at Critical Mass will focus on ensuring the quality of the research, maintaining its relevance, & driving integration with the rest of the agency's work. You will bring the mindset of a consumer behaviour expert who knows how to turn unstructured research objectives into actionable research plans that can realistically be executed by the team, & a leader who keeps an eye on the effective functioning of the research department.

You will:

  • Advocacy: Advocate for excellence in primary research & for the needs of customer within CM & with current clients.
  • Leadership: Evaluate the teams health & dynamic, make necessary adjustments, & source new talent to meet team requirements
  • Research Design: write persuasive research proposals & craft Research Designs with the perfect methodology & approach
  • CM Collaboration: persuasively & fearlessly advocate for the customers voice in every project, provide compelling, actionable presentations to clients & internal teams, identify & capitalize on new opportunities to be of further service & value to CM & existing clients
  • Team Contribution: Ensure each project provides relevant, actionable findings
  • Your Craft: ensure the scientific rigour & academic quality of each project
  • Tools: source & implement innovations in research & process
  • Administration: Liaise with Finance, Project Management, & HR to maintain positive administrative integration across the agency.

You have:

  • At least 10 years experience within the consumer behaviour research industry.
  • Insatiable curiosity to always learn & use the best AI tools for research.
  • Strong analytic skills with experience in statistical modelling & analysis.
  • Ability to see both the tactical & strategic implications of research findings.
  • Ability to communicate complex subject matter in verbal, written, & presentation form.
  • Experience building relationships across multi-disciplinary teams, without supervision, under tight deadlines.
  • Client-facing experience.
  • Experience conducting research in Global markets.
  • A team-oriented mindset, combined with demonstrated leadership skills.

What We Offer:

  • Global maternity & parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, & flex days
  • Access to online services for families & new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity & Inclusion Board with 12 affinity groups
  • Internal learning & development programs
  • Enterprise-wide employee discounts

At Critical Mass, we value our employees & offer competitive compensation & benefits packages.  If youre looking for a challenging & rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based: 

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