The role: 

As Newselas Field Marketing Specialist, you are ready to dive in & execute with stakeholders in Marketing, Sales, Customer Success & Sales Development to create integrated field marketing programs that extend Newselas reach into key local markets. You love problem solving & thrive in organizing & executing on events, account based marketing, state-specific campaigns & enabling teams with the tools, resources & communication needed to be successful.

You will: 

• Collaborate with the Director, B2B Marketing & Sr. Field Marketing & Events Manager to support quarterly field marketing plays & events for priority local markets
• Execute state-specific & regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, & in-person events with the support of the Director, B2B Marketing & Sr. Events & Field Marketing Manager 
• Support creation of scalable playbooks for Marketing Qualified Leads, supporting SDRs in setting meetings, & generating pipeline across regions
• Create or adapt sales collateral & sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
• Refresh a library of self-service, customizable templates used by Sales & Customer Success
• Manage our internal library of collateral & campaigns in Highspot, monitoring & reporting on usage, & compiling a Monthly Communications Package to keep the Sales & Customer Success teams informed on Marketing activities
• Maintain swag inventory, at-scale events materials, collateral, & coordinate in-person event logistics
• Collaborate with Sr. Events & Field Marketing Manager, Regional Sales Managers, & Customer Success Managers to develop a prioritized regional campaign & event calendar, attending in-person events as needed
• Support co-marketing programs with local partners

Why youll love this role:

• You are passionate about localized marketing & love working side-by-side with Marketing, Sales & Customer Success teams
• You love revenue marketing, & you want to dig into campaign performance & follow your leads through the funnel into closed-won opportunities
• You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact & efficiency

Why youre a great fit:

• You have 1-3 years of regional, field marketing or demand generation experience
• Youve got a knack for making marketing assets & activation feel personalized
• You have experience working closely with Sales & Customer Success teams to drive growth & retention
• You are meticulously organized with an ability to work & demonstrate grace under pressure
• You have strong project management & entrepreneurial skills to work independently on complex projects
• You are comfortable with ambiguity & can move forward in this environment

Base compensation: $65,000 - $75,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.