Role Description

This role will evolve and up-level Dropboxs existing events & experiencesboth internal & external. In partnership with existing event teams, agencies, & Brand Studio, this role will help reimagine the experience customers & employees have at our in-person & virtual events, all while keeping Dropboxs brand promise to design a more enlightened way of working top of mind. The ideal candidate will use existing resources with an opportunity to expand & scale programs by tying events & experiences to tangible business outcomes (ex., customer events, sales experiences & prospecting, leadership engagement, etc.). In Dropboxs new Virtual First working model, in-person experiences need to offer a consistent vision of our culture & brand & an even more unique & creative way of bringing Dropbox to life.

Responsibilities

• Evangelize & bring to life a new era of experiences that align with Dropboxs brand promises. 
• Serve as a trusted partner to existing event teams & agencies, working with their teams to reimagine & elevate Dropbox experiences.
• Inspire a team of creatives & agency partners to execute world-class events that surprise & delight our customers, employees, & community members.
• Define an overarching and consistent creative strategy for how we approach eventswhat do we want attendees to think/feel about our experiences? What is the tone of our communications? What gifts do we send them home with?, etc. 
• Whether it's internal events like large team & leadership off-sites or external events like brand partnerships, customer conferences, etc., this role will define how we can give attendees a memorable and delightful experience that stands out & leaves them feeling inspired and welcomed by the Dropbox brand.
• Lead the redevelopment of event guidelines & toolkits to enable all teams responsible for putting on events to execute cohesive & inspiring experiences.
• Reimagine partner, influencer, customer, & employee gifting as a critical part of the in-person experience. 
• Key Partners: Brand Studio, Executive Team, Talent Team, Marketing Team, Sales Team, Internal Events, Offsite planning teams, and Workplace Team

Requirements

• 15+ years of professional experience 
• In-depth & hands-on experience in events services, hospitality, client service, or consulting
• Creative thinker with the ability to conceptualize unique event themes, experiences, & activations that resonate with target audiences & reinforce the brand's messaging.
• Several years of experience in event planning & strategy, preferably in the technology industry.
• Proven track record of successfully planning & executing large-scale events, such as conferences, product launches, trade shows, & customer events.
• Demonstrated ability to partner with & mentor a team of event planners & coordinators.
• Strong project management skills & attention to detail, including the ability to prioritize tasks, delegate responsibilities, & meet deadlines.
• Ability to develop & implement innovative event strategies that align with the brand's overall marketing & business objectives.
• Experience in analyzing market trends, competitor activities, & audience preferences to inform event planning decisions.
• Excellent written & verbal communication skills, with the ability to effectively communicate with internal teams, external vendors, & stakeholders at all levels.
• Proficiency in budget development, forecasting, & management to ensure events are executed within allocated financial resources.
• Experience in evaluating ROI & effectiveness of events to optimize future budget allocations.
• Ability to thrive in a fast-paced & dynamic environment, with the flexibility to adjust event plans & strategies in response to changing market dynamics or internal strategy.

Preferred Qualifications

• 10+ years of experience in event planning & strategy, preferably in the technology industry
• Proven track record of successfully planning & executing large-scale events, such as conferences, product launches, trade shows, & customer events