S'more about the team

We are seeking a data-savvy, self-motivated Retention Manager to join our Marketing team. In collaboration with the North American team in New York, you will focus on customer retention strategies for HelloFresh, Chefs Plate, & Factor. Reporting to the Senior Manager, Marketing Strategy & Analytics, your role will entail hitting both long-term & short-term customer retention targets through detailed analysis, A/B testing, & campaign coordination & optimization. The ideal candidate is a clear communicator, intellectually curious, & has a high capacity to pursue many new ideas at the same time. You have a track record of being able to sell-in new thinking & drive ideas to completion, & are obsessive about diving into data to deliver measurable insights & results.

Lettuce share what this role will be responsible for

• Identify retention focus areas for the Canadian market & represent Canada in international discussions. 
• Analyze customer behavior & trends for actionable insights to improve customer retention. 
• Collaborate with North American counterparts in New York to build loyalty programs aimed at encouraging repeat business. 
• Rapidly make an impact by developing an experimentation pipeline for retention strategies & ensuring successful strategies from other markets are implemented in the Canadian market. 
• Advocate for your testing roadmap through collaborations with cross-functional teams including Growth, Product, Analytics, Tech, & Operations. 
• Conduct proactive data analysis to spot gaps & opportunities for key performance indicator (KPI) improvements, & collaborate with teams to leverage these findings. 
• Work cross-functionally to align marketing initiatives & product strategies with a focus on retention across the Canadian organization. 
• Be the central owner of active customer communication, maximizing the use of both inbox inserts & email communication to reach customers with the right message, at the right time, through the right channel. 
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 4-7 years of experience in a marketing project management role in a dynamic, agile environment. 
• An entrepreneurial mindset with the capability to sell & implement new initiatives. 
• Advanced proficiency in Excel & a background in SQL. 
• An intellectual drive to understand the "why" behind actions & results. 
• Focused on meeting challenging targets & willing to engage in both high-profile & routine tasks. 
• Open to collaboration & excellent in communicating with both internal & external partners. 
• Experienced or interested in SQL-based tools such as MySQL, SQL Workbench, & Tableau, email automation, A/B testing, & statistical analysis.

Lets cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.