About Viator

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to exploreeverything from simple tours to extreme adventures (and all the niche, interesting stuff in between)making memories that will last a lifetime has never been easier. With industry-leading flexibility & last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences youll remember.

At Viator, the only thing we love more than travel is data. We slice it, we dice it, & we use it to empower our decision-making. In fact, most would be surprised at how many people in our office can write their own SQL queries. 

The Marketing Analytics Team is seeking a Principal Marketing Analyst for Brand who has the analytical & leadership skills as well as business experience to support numerous end-users from an analytics & measurement perspective, driving out insight to influence valuable change, & is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insigh

What youll do:

We are seeking a Principal Marketing Analyst - Brand,  who has the analytical skills & business knowledge to play an integral role within the marketing organisation & is looking to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.

While reporting to Analytics, the Principal Marketing Analyst - Brand will be solely responsible for supporting the Brand team with their various needs around reporting across social media, on-site content implementations & off-site/paid tactics. 

• Track campaigns & segment the customer base, as well as identify market trends & monitor competitors. 
• Lead the creation of a tracking & measurement system for brand across the business, defining the right analytical approach & working with engineers to implement change. 
• Define, measure & evaluate relevant paid media KPIs, helping the business to push the paid media agency for the right reporting. 
• Work closely with the media agency analytics team to develop & implement best-in-class ways of measuring the effectiveness of marketing campaigns.

• Lead Brand analysis focused on developing the capability to translate data into actionable insights that will improve performance.
• Provide timely insights & analytical support to different internal stakeholders to support effective business decision-making.
• Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams. 
• Identify key success indicators & determine best practices for measurement & reporting. Own & automate reporting tools.
• Assist with ad hoc queries & provide analytical support to our fast-growing business as it evolves. 
• Be the go-to person for brand insights & be closer to the data than anyone else in the company.
• Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly & stay ahead. 
• Develop exceptional relationships with stakeholders & within the team to ensure all workstreams & projects are delivered to the strategic needs & objectives.
• Understand strategic roadmaps & actively influence these driving actionable change.
• Create concepts & justify business case analyses to improve customer engagement & value metrics
• Lead on the measurement of testing analysis to provide insights into true business impact, using deep dive to understand the results
• Work with 3rd party providers & agencies to access & implement any necessary tools & tracking methods when not available in-house.

What are we looking for? 

• Experience: 5-8 years of experience in marketing analytics (ideal backgrounds include a similar analyst role at a paid media agency, fast-paced e-commerce company or travel industry within an international matrix environment, with experience working on Brand Analytics, a data-based consulting role, or other data strategy type positions)
• Education: Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Masters Degree a plus.
• A healthy passion for data & its ability to tell a story.
• Top performer with a proven track record of success in monitoring & analysing multi-million dollar brand marketing campaigns.
• Self-motivated problem solver who thinks both strategically & analytically, with the ability to work independently in a fast-paced environment
• Strong grasp & keen passion for marketing, travel & culture, & an understanding of the linear, digital, social media & entertainment space
• Expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)
• Ability to manage multiple projects & deadlines while working across a wide range of stakeholders, including senior management, diverse departments & third-party analytics teams. 
• Ability to turn large data sets into well-articulated arguments for change
• Strong analytical, conceptual & problem-solving skills with the ability to work under pressure & to tight deadlines, with unwavering attention to detail.
• Ability to take in loose requirements, work independently, ask smart questions, & produce high-quality actionable insights
• Proactive not reactive, with the ability to work independently in a fast-paced environment, providing ongoing actionable insights into campaign performance to relevant stakeholders.
• Ability to break down complex business questions into small pieces & build an overarching framework. Effectively gather relevant information from stakeholders, run data exploration, seek feedback & deliver insights to drive actions
• Strong interpersonal, verbal & written skills as well as proven ability to develop well-written documents & eloquently present

• Understanding of the overall business strategic direction. Seek to make a meaningful contribution to the strategy via your analytics work. Drive insights with the manager's guidance

• A start-up mentality, roll your sleeves up & get things done.
• Proficiency within social analytics & community management platforms such as Sprout or BrandWatch
• Upskilled in Excel, SQL client, R/Python, Tableau & a few other useful tools of the data trade.
• Confident with learning new tools, technologies, & methodologies.

Perks of Working at Viator

• Competitive compensation packages, including base salary, annual bonus, & equity.
• Work your way with flexibility to suit your lifestyle. We take a remote-friendly approach to collaboration, with the option to join on-site as often as youd like in select locations. 
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust & accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts & more.
• Employee assistance program. Were here for you with resources & programs to help you through lifes challenges.
• Health benefits. We offer great coverage & competitive premiums.

Our Values

We aspire to lead; Were relentlessly curious;... want to know more? Read up on our values: 

• We aspire to lead. Tap into your talent, ambition, & knowledge to bring us & you to new heights.
• Were relentlessly curious. We push beyond the usual, the known, the thats just how its done.
• Were better together. We learn from, accept, respect, support, & value one another & are creating something remarkable in the process.
• We serve our customers, always. We listen, question, respond, & strive for wow moments.  

We strive for better, not perfect. We wont get it right the first time or every time. Well provide a safe environment in which to make mistakes, iterate, improve, & grow.

Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@tripadvisor.com & let us know the nature of your request . Please include the job requisition number in your message. 

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