Role:  Data Director

Team / Department: Data Planning, TVL

Line Manager:  Sarah Maury

Team Lead: Amanda Arthur (Data Planning & Analytics)

Team size: 14

*This is a Data Strategy role, working collaboratively with a team of analysts on varying business objectives & requirements. It is not a Data Analytics role.* 

ABOUT RAPP / Code

We stand up for individuality. We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals wellbeing.  

As a diversity champion, equal opportunities and disability confident employer & an ardent advocate of flexible working we understand that everyone has unique requirements & needs.

We are a global creative agency, but the individual really is at the heart of everything we do. We use data to find out what makes them tick. We use technology to talk to them one-to-one but to one million at a time. And we use creativity to encourage them to engage, click, buy & bond, again and again.  

Each brand is unique & has its own individual challenges. We pride ourselves in rising to each & every one of them, for brands such as TVL, KFC, Mercedes Benz, IKEA, Paypal & Virgin Media 02.

Us

We are true advocates of Flexible Working. We ask you to work where & when you work best. Well be honest though, we do love seeing people in the office, because it delivers on our Culture, Collaboration & Connection. For Concentration, work where youll work best. We call it the 4 Cs.

Learning & Development is important. We all know that. Its why we have a dedicated Learning & Development team & offer regular career conversations & bespoke L&D programmes so that you can leave us with more than when you started.

We recognise that the work of diversity, equity & inclusion calls on all of us. Thats why we set up The Neighbourhood. A collective of people, at different stages of the DE&I journey, whether impacted or allies, dedicated to helping our colleagues take ownership & effect change across 4 key pillars; Anti-racism, Disability, Gender & LGBTQ+ & Parents & Carers.

The Health & Wellbeing of our people matters immensely. We offer Coaching opportunities for all through our partnerships with Sanctus (mental health partner who provides online coaching; you can talk about anything, personal or professional) & Sayge (1:1 professional development coaching program). We have 40 trained Mental Health First Aiders across the agency & have Babylon Health (Private GP service) for all.

Youre better at work when you feel better in yourself.  So, in addition to your annual holiday, you can take a Me day & an Us day, every year. Your Me day is for you to invest in yourself go after a life goal, meditate, learn to paint, bake cakes or just have a duvet day watching Netflix!

Your Us day is all about giving back & helping others volunteer, pick litter at a local park, hang out with the elderly or raise money for a local charity.

Were progressive & always open to new initiatives, for example weve recently partnered with Fertifa (Leading Fertility & Reproductive Health benefit providers). Because we know the journey to becoming a family isnt always easy (that includes men too), & we support our people through that journey whether you are new parent, experiencing the menopause, or anything else in between.

Whatever stage of life you are at, we make sure you have the tools you need to have a healthy work life balance.

You

Were hiring in the TV Licensing Data team here at RAPP for a Data Director to replace an existing member of the team.  The TV Licensing team is an outsourced model & you will be part of a 45-strong, cross-discipline team that writes the annual marketing plan, creates the strategy, delivers the campaigns & evaluates what works for the client.

The Opportunity

The Data Planning Team on TVL is about taking Data Strategy into the future & using a scientific approach to ensure everything we do can be measured effectively to show business value. We are responsible for knowing who the customer is & being the voice of the customer within the agency to enable best in class customer experience.

You will work with the TVL transactional database of 32m domestic & business records, which is used to derive insights on licence purchasing behaviour. Every test that we undertake, every campaign that we roll out, & every decision that we take on the TVL Account is driven by insight.

As a member of the TVL Data team you are responsible for delivering data based insights, continuously identifying new opportunities to deploy data creatively. You will be the day-to-day Data Planner lead for specific segments of the customer base & for specific in-depth data projects, working as part of a client team as the Data Planning expert, to scope & deliver projects on the Marketing Plan providing data driven solutions.  Constantly striving to improve the way we manage & innovate for the client.

In your role you will demonstrate high levels of competence in the following areas:

• Strategic thinking ability & lateral approach to solving problems
• Ability to use & interpret statistical & analytical outputs analysis to understand who the customer is & create exceptional customer experiences.
• Understanding of all types of campaign metrics & measurement
• Staying abreast on industry trends & marketing technology ecosystems & the ability to articulate these trends & systems to our client
• Contribute to the development of new products, innovation & thought leadership
• Designing data driven communications strategies
• Designing test plans for new campaign activity
• Supporting data strategy proposals with business cases
• Working with third party data suppliers to provide solutions for clients
• Working with Data Planners & Analysts to design & deliver campaign reporting & data visualisation

The next Opportunity

Recruitment process

Were not a 9 stage interview process agency. We like to keep recruitment swift, lean & individual & find that 2 or 3 stages gives all parties the opportunity to get to know each other. Plus we have a team on hand to answer questions throughout the process.

We are RAPP. And we cant wait to meet you.