Events  Deals  Jobs 
    Sign in  
 
 
FanDuel // one-day fantasy sports
 
Product, Full Time    New York    Posted: Thursday, September 01, 2022
 
   
 
Apply To Job
 
 
JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

THE POSITION: 
Our roster has an opening with your name on it

The data-driven, collaborative person who fills this brand-new role as Multi-Product Marketing Senior Manager will help reshape how the organization thinks about cross-selling & customers engaging in multi-product play. This is an energizing & high profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.

THE GAME PLAN:
Everyone on our team has a part to play

  • Consistently challenge both our ways of approaching cross-sell & how we track our success of players using multiple products
  • Build a strategy around how we can maximize core cross-sell KPIs beyond new product activation & put in place measurement standards
  • Lead cross-functional collaboration with various teams across the organization to ensure visibility of cross-sell metrics with tracked activities to drive outcomes
  • Collect & analyze customer data from various products to build out segmentations for multi-product players
  • Construct best-practices for communicating with cross-sold customers
  • Advocate for & be a role model of the Cross-sell Marketing Team to influence wider marketing priorities & product & technology roadmaps
  • Identify, grow, & develop top talent within the Cross-sell Marketing Team

THE STATS:
What we're looking for in our next teammate

  • Minimum 6 years of work experience, ideally in commercial marketing or retention marketing with a focus on cross-sell or cross-product activity
  • High-visibility problem solving experience (e.g. management consulting) also preferred, as well as experience in the online Gaming industry
  • Bachelor's Degree and/or Masters Degree in Marketing, Business or Analytical field (or other relevant discipline)
  • Entrepreneurial mindset & excitement around being part of a new team
  • Capable of communicating complex topics concisely to senior leadership
  • Able to influence decisions from a variety of stakeholders
  • Results oriented, with the need to be objective & measure performance
  • Track record of delivering business outcomes
  • Strong analytical rigor to your decision making
  • Proficiency in SQL preferred
  • Ability & eagerness to effectively balance the big-picture strategic work with execution
  • Customer focused

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid

 
 
 
Apply To Job
 
 
 
 
 
© 2022 GarysGuide      About    Feedback    Press    Terms