The role

As a Senior Programmatic Marketing Manager  in our Marketing department, you will be responsible for driving key consumer activations through channel expansion strategies. We are seeking a results-oriented Senior Manager for Online Marketing with deep expertise in programmatic advertising to lead & optimize our paid media efforts across multiple digital platforms. The ideal candidate is a strategic thinker & hands-on executor with a performance marketing mindset, capable of scaling acquisition & conversion metrics while ensuring efficient spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

• Strategise & test types of Display & Video campaigns across HelloFreshs international portfolio with an ROI driven mind-set
• Ensure HelloFresh is set for the future in staying ahead of the curve in programmatic marketing
• Leverage data, A/B testing, & analytics to continuously improve targeting, bidding strategies, creative, & conversion paths.
• Own performance KPIs & reporting dashboards; provide regular insights & actionable recommendations to leadership.
• Work on new channel expansion & acquisition strategy with internal stakeholders & external stakeholders - across partners, brand, tech & local teams. 
• Be responsible for the testing roadmaps, the creative stack, data & technology strategies for your own area of responsibility
• Own the programmatic function budget & target achievement

What youll bring

• 6+ years of professional experience in display marketing, digital media, & online advertising or you worked with multiple DSP vendors, programmatic trading desks, digital marketing agencies, ad networks, 3rd party data companies or other related digital companies.
• Proven track record of managing large performance-driven media budgets
• Deep understanding of digital media buying, RTB, audience targeting, attribution, & conversion funnel dynamics.
• Hands-on experience with leading DSPs, ad servers, pixel implementation, & tracking tools.
• Proficient in performance analytics (Google Analytics, Tableau, Looker, etc.) & media KPIs.
• Evaluate & implement emerging technologies (e.g., CDPs, DMPs, AI-based optimization tools) to improve efficiency & audience precision.
• Excellent communication skills. You will be the go-to person for multiple marketing & communication teams. Interpersonal skills are a prerequisite for success.
• Passionate about the digital industry & highly digital savvy
• A Master Degree in Digital/Marketing Will be a plus

Our best-in-class marketers play vital roles in connecting HelloFresh with new & existing customers across the world. Based in Berlin, the data-driven & creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing & brand communication. The team continuously drives our brand forward through experimentation & an entrepreneurial spirit.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.