HelloFresh Spain

Building on our global success (revenue of 7.6 billion in 2023 with 477 million AEBITDA), we entered the Spanish market in November 2022 & have been making an impact in our customers' lives with a delicious, healthy, convenient & sustainable alternative to supermarkets, with overwhelmingly positive customer feedback. We have the short-term ambition to conquer the whole market! This is a unique opportunity to gain valuable & challenging experience at a rapidly growing start-up supported by a large international group & make a strong impact in one of Spain's most promising food techs.

The role

For our ambitious & mission-driven team in Barcelona, we are looking for a Brand & Communications Manager to join our Marketing Team for a 9-month maternity cover. This role will play a pivotal part in shaping our customer experience via marketing communication & driving further growth of the brand in Spain. The position is expected to start no later than June 15th. 

As the Brand & Communications Manager, you'll be responsible for all brand activities for the Spanish market. By analyzing consumer insights & brand performance, you will lead the development of future brand & communication strategies & oversee their execution, aligned with our Global vision to grow the brand further in the Spanish market. You will manage a Copywriter & Content Creator.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

• Lead the development & execution of the Spain brand plan, ensuring alignment with global vision & local strategic priorities
• Analyze market trends & customer insights to inform high-level brand initiatives & strategies
• Structure messaging & develop communication plans (including positioning, benefit, & sustainability messages) that apply to all marketing channels from advertising banners to influencers & organic social media posts
• Define the testing roadmap & oversee the execution of compelling advertising banners & videos that address consumer barriers & resonates across key channels (including social, digital, & other channels) to drive efficient customer acquisition
• Oversee local consumer PR including the management of the PR agency  (incl. PR roadmap, media seeding & press releases approval)
• Manage budgets & utilize analytics to track brand performance against KPIs, optimizing for ROI
• Enhance brand experience across the marketing funnel & customer journey by driving collaboration with local team members
• Develop & implement product marketing plans to improve the customer experience, increase customer stickiness & uptake of our products
• Oversee the creation & localization of a wide variety of consumer-facing content & the management of Social Media channels, via the management of a junior team member
• Collaborate closely on all your responsibilities with both local & global counterparts
• Report to the HelloFresh Managing Director & co-CEO

What youll bring

• 5+ years of proven experience in brand management, ideally within the FMCG sector with a track record of developing & implementing successful marketing strategies
• Experience managing agencies & experience with digital, influencer & PR channels are a must
• Demonstrated success in leading & driving innovative initiatives from concept to launch cross functional teams
• Familiarity with the Spanish media landscape & local trends, particularly in food & health
• Keen eye for market trends & consumer behaviors
• Excellent communication skills, capable of inspiring teams & collaborating across departments
• High caliber profile: you are a fast learner, top performer & want to take on a new exciting challenge
• Analytical thinking: you are very structured & have strong problem-solving logic & rigor.
• Top notch ways of working: you set the bar really high in terms of collaboration & what good looks like
• Proactive, ambitious, & assertive: you take ownership of your work & think beyond the scope of a given assignment
• You are capable of both thinking strategically about challenges & rolling up your sleeves to get things done, with an eye for detail
• At ease in a fast-paced & demanding environment & experience managing multiple stakeholders & priorities simultaneously
• A growth mindset & a learning never stops attitude
• Previous direct team management experience is a strong plus
• Native Spanish speaker, fluency in English

What we offer

• Direct, high impact on top- & bottom-line of HelloFresh Spain, from day one
• A vibrant, international environment with mission-driven colleagues
• An opportunity to learn from expert Global Brand teams managing 8 successful brands across 18 markets
• A guaranteed steep learning curve & boost for your career
• Benefit from our selection of employee perks (70% off HelloFresh boxes), flexible remuneration scheme (Cobee); food in the office; Thursday beers; team events; & more

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europes vibrant tech hub, Berlin, weve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart & soul of our diverse, fast-paced & dynamic environment where innovation & smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace & welcome diversity & we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply & will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.