Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, & Adidas.

We help our customers succeed in todays digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, & more.  In 2021, we went public on the New York Stock Exchange, & we havent stopped growing since!

Were looking for a Senior Global Marketing Manager to join our team & oversee the marketing strategy & deliver campaigns for the Market Research personas. 

This role will report to the Global Marketing Team Lead. 

Why is this role so important at Similarweb?

This role will play a critical part in driving the growth of our marketing Solution, ensuring that we are reaching the target audience effectively, generating leads & creating a pipeline.

We are looking for a Senior Marketing Manager to oversee the full strategy for the marketing personas & plan global marketing programs to drive awareness & create pipeline from this audience. 

So, what will you be doing all day?

Your role as part of the Senior Global Marketing team means your daily responsibilities may include:

• Develop & implement short & long-term marketing strategies in order to increase brand awareness, lead generation, & pipeline creation.
• Design & deliver highly effective campaigns to support - Product releases, business needs or conversion optimization. 
• Partnering with the field marketing programs to execute the marketing campaigns in the region. 
• Measure & analyze the effectiveness of marketing campaigns & adjust strategies accordingly to business needs & results 
• Work closely with the product marketing, content & design teams to create compelling collateral for our offering 

This is the perfect job for someone who:

• At least 5 years experience in a marketing role in a SaaS B2B company
• Strategic thinker with the ability to build & execute a full marketing plan 
• Action-oriented, showing a proactive approach in taking initiatives, driving projects forward, & achieving tangible results in a dynamic work environment
• Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
• Proven experience in identifying target audiences & in creatively devising & leading across channels marketing campaigns that engage, educate & motivate
• Numerically literate, comfortable working with numbers, making sense of metrics & processing figures with spreadsheets
• Up-to-date with the latest trends & best practices in digital marketing & measurement

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face to face connections with fellow Similarwebbers.*

About the team

The Global Marketing team is the driving force behind our marketing efforts, responsible for designing & implementing effective campaigns that resonate with our target audience.  The global marketing team also serves as the primary interface between the different marketing teams including: PPC, Brand, Content, Social & field marketing. Why youll love being a Similarwebber:

Youll actually love the product you work with: Our customers arent our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said the product. Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

Youll find a home for your big ideas:  We encourage an open dialogue & empower employees to bring their ideas to the table. Youll find the resources you need to take initiative & create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, & offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings & happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether its Career Week, personalized coaching, or our ongoing learning solutions, youll find all the tools & opportunities you need to develop your career right here.

Diversity isnt just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity & experience. We believe our culture of equality & mutual respect also helps us better understand & serve our customers in a world that is becoming more global, more diverse, & more digital every day.

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