The role: 

As the Marketing Operations Specialist, your primary responsibility is to execute marketing emails, nurture programs, webinars, & various campaign tactics within scope of marketing operations. Youll proactively contribute to the creation & upkeep of audience segmentation, lead process workflows, & troubleshoot campaigns to uphold industry best practices. As an Adobe Certified Expert with a Marketo Engage certification, you thrive on diving into integrated marketing technologies & consider yourself proficient across multiple platforms.

You will: 

• Build & execute marketing programs in Marketo for email campaigns, events, nurture streams, webinars, & operational programs (including list segmentation, setup, & participation in A/B testing & quality assurance processes)
• Create & maintain segmentation in Marketo to support automated nurture, ABM, & lead scoring initiatives
• Build & maintain lead processing workflows in Marketo (including scoring models, flows, assignment/routing logic, & sync to Salesforce)
• Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, & mobile rendering
• Troubleshoot campaigns, email deliverability, lead flow, & lead scoring
• Execute updates to landing pages & resources, in tools including Splash, Uberflip, Vidyard, & others

Why youll love this role:

• You have passion for marketing automation & want to use your technical & operational skills to create engaging email & nurture campaigns that drive demand
• You have at least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) & a CRM (e.g. Salesforce) & want to keep building upon your skills

Why youre a great fit:

• Youre an Adobe Certified Expert - Marketo Engage Certified Professional
• You have direct experience with B2B or Edtech SaaS demand generation & digital marketing campaigns
• You are knowledgeable & have proficiency in the following systems/tools (or equivalents): Salesforce, Drift, Vidyard, Splash, any data warehouse (e.g. Snowflake)
• You have working knowledge or experience of project management tools (e.g. Jira)

Base compensation: $55,000 - $60,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.